Color Theory for the Color-Blind
“Sweetheart, does this match?”
“No it doesn’t. You’re not really going to wear that are you?”
Color is not my thing. My wife, on the other hand, is a graphic designer. When we were getting carpet for our house, she brought out 3 samples and asked me which one I liked more.
“The beige one.”
“They are all beige, but this one has more red in it and this other one has more blue in it and the last one…..are you listening to me?”
“You lost me at beige…”
I have never pretended to understand when colors complement or clash. Matching to me means you are wearing the same socks (more or less). RGB versus CMYK was never in my Depeartment of Defense Acronym booklet so I simply respond with “Gesundheit” and move along quietly.
My simple point here is that if you don’t understand color, most likely, someone took pity on you and mentioned this before. That same understanding carries through to your website. If you already know that color is not your bag, then for the love of Pringles, DON’T pick the colors for your website.
I build websites.
I do not design them. I merely express sincere gratitude to the person who hands me the design and asks me to build it. I have some clients who look at the the designs and say something along the lines of,” yeah, its nice, but I think the titles should be pink”. Yes, I know, the customer is always right. They just need a little help with form and color. That’s why they hired a Designer in the first place.
Folks, when you try something out for yourself, it ends up looking horrible and you hire an expert to fix it……….TRUST THEIR JUDGEMENT. It works with both plumbing and websites (how’s THAT for an analogy?).
You are paying for their expertise, so don’t mess it up by altering what they do or recommend. By changing it, you are no longer getting the results you paid for and you might suffer negative consequences due to your own meddling (my kitchen sink is proof of that).
When I don’t know something, I find people who can help me and then let them do their thing.
After all, as far as I’m concerned, I still have beige carpet.
Toff Ward
Open Source Marketer
Maybe this is me talking nonsense, but it seems like Google isn’t a company run strictly by the top and they seem to be doing quite well.
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