I want my money and success now. I don’t want to wait. I don’t want to work for it and I certainly don’t want anyone telling me that I have to get up out of my Barco-lounger in order to win big.
I have clients who use the term “dire need”. They ask for instant success and won’t listen to anyone tell them that they need a long term plan much less me telling them that a “get rich quick” is never quick and is usually very expensive. .01% of the time, those schemes actually work. The other 99.99% of the time, the client is further behind than they were before.
When you give out honest, workable, reliable advice, be prepared to have people walk away in droves. I’ve had someone tell me point blank to my face that they “…didn’t have time to build up a client base, or develop a reputation.” We’ll call him Phil. Phil wanted me to hand him success within 2 weeks. He even wanted to haggle over the price. I had to turn Phil away.
One in a million odds DO NOT pay out 9 times out of 10.
I met Phil a long bit later at one of my meetups. He kept telling me that some other company was waaaayyyy better than what I was doing.
Granted, I am always looking for new ideas and concepts to apply, but Phil had already rubbed me the wrong way and I had the suspicion that someone had lured Phil into a money pit. The more Phil talked, the larger my smile became. By the time he had explained how much money he was going to earn, I had difficultly restraining my laughter.
I didn’t even bother explaining to him that the months he had wasted looking for a way to get rich in 2 weeks could have made healthy progress for his business. Instead, his business had never gotten off the ground. He had postponed the project until he could find the “perfect money-making plan”.
Well, he had found it and had spent more money than sense paying for a single spin on the hopes of being that .01% that makes it big. He was two weeks into that plan and had already paid, in cash, 10 times more than what I had quoted to help him.
“So, Phil. If this plan is so foolproof……..why are you here?”
I’ll probably see Phil in another few months and let him tell me about the next big thing that will take his yet unlaunched business into stardom.
I want to help companies have a name people can believe in, not just spam their way to the trashbin.
on second thought, I’ll pass on the Ponzi and take a seat next to Methuselah. He strikes me as a long term thinker.
Toff Ward
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