Too Few MLM Distributors, Too Many MLM Companies

There are many people in the USA who work MLM Programs. There are literally miilions of people who utilize this method of business operation to make a fulltime income or in order to attain one. The MLM Business has certainly matured since the days of Amway or Shaklee.

With the advent of better technologies, namely the Computer and the Internet, there has been a proliferation of MLM Company startups. At first, this created extra opportunities for the average MLM distributor. Lately, however this phenomonon has hurt the MLM distributor.

On the surface it may seem that there are extra opportunities for the MLmer to prosper. However, under closer analysis what is revealed is a shrinking market for the average Mlm distributor. There are only a certain amount of MLMers available to be recruited into any opportunity. This number remains static or increases by a small percentage yearly.

The number of MLM company startups has increased at such an exponential rate, I wonder how any MLM company can recruit enough distributors to survive. What this does is create sales and marketing obstacles the average distributor may be unable to overcome. It certainly means that the marketing endeavors of the average MLMer must change.

It is quite obvious that the MLMer must now consider expanding the available distributor base by bringing in new distributors from outside the MLM mainstream. This will require an increase in the amount of training or available information on the MLM Industry being made to the prospect. It is also time consuming but can be beneficial to both parties, since “relationship building” will again take center stage.

MLM used to be all about “relationship building”. It was the cornerstone of the Industry in the beginning and we may have to return to our “roots” somewhat in order to succeeed. Today most people hide behind a lead capture page and a autoresponder, never speaking to their prospects. If you understand the importance of building relationships, you understand MLM.

In order to survive, the average MLMer must provide the tools important to successful MLM operation to their downline. What this does is create a duplicatable system. If you don’t duplicate, you die in this business. Using a duplicatable lead capture system with a funded proposal opens up needed extra income streams for the beginner to survive those first few rough months. Do this and  you will have a greater chance of success.

There is no other business like the MLM business. We are all attracted by the ability of the business to provide a residual income. If you don’t feel like working, you still make money. Apply the core principles of the Industry such as building relationships and teaching duplication, and you will be among the success stories rather than the failures.

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