All businesses work in basically the same way using the same model. You (the business owner) provides a service or product to your customers that solves a problem for that customer. The customer in turn pays you to make their life easier by getting rid of their problem. That’s all there is to it in the big picture. Your audience has a problem and they are willing to pay you to solve that problem. You offer a solution and that solution brings value to your customer because they no longer have to deal with the problem. If you understand this simple idea then you can make money fast on the internet.
I’ll explain this with some examples. In grocery store the customer is hungry and the grocer provides food to solve that problem which the shopper buys. With a gas station the driver needs gas for the car and the station provides it. Problem-no gas, solution-provide gas. With an online book store the customer wants to read stories or learn some information. The bookstore owner solves that problem by offering a selection of books which fulfill the reader’s wants. Each of these is a problem/solution example.
This is how all businesses work. Is there a business that doesn’t? Whenever money changes hands in business there is a problem that needs to be solved. There really is no point in a business if it is not giving value which means a way to fulfill a need. This is fundamental to all businesses including an internet business opportunity.
So sow the question when thinking of your internet business. What problem will your business solve for your customers. Can you answer that question without thinking about it? Or is it something you have to think about? This is the most important question you can answer in your business life. This must be the focus of your marketing actions. The problem and solution is really the only thing that matters for your success. If you can’t answer without thinking then you must hold up now. Fill out the blanks, “My business gives my customers _________ and I get _________in exchange”.
How these fit together must be evident if you want a successful online business. This knowledge is the basis for everything you do in your online business opportunity. You need to understand what the problem is in order to be effective. Otherwise everything you do is just a guess.
The solution must drive your marketing functions because people will only give you money if it is in their best interest. They expect to get something in return. The problem/solution must also drive your product solution. How can you know what to offer for sale if you don’t know what your customers are hungry for? Lastly, how you interact with your customers will be determined by the solution. If you are a local contractor you will interact personally, if you are selling products online you will interact throught the web.