YourBlogRiches Blog & Website Marketing Resources

Test Your Marketing Intuition: Which email delivered the highest click-through rate?

To wrap up our email response optimization trilogy, today’s free web clinic will focus on live optimization of audience-submitted emails.

Our roundtable of research analysts will use your peers’ email messages to share transferable principles that you can use to improve the ROI of your email sends. To give you a firm understanding about what the MarketingExperiments methodologies are based on, we’ll begin the clinic with the below experiment.

As always on web clinic day, we’re giving you an opportunity to use your experience and intuition to see if you can guess which treatment won…

Background: An established financial institution offering online savings accounts

Test Design: This was an A/B/C/D multi-factorial test that pitted three treatments against the control. While we also split traffic between different landing pages to test which combination produced the highest conversion rate, today we’ll focus on which email increased click-through rate. Here are the email versions (out of courtesy to the Research Partner, we have anonymized these email messages):

(click to zoom in)

Control

Treatment 1

Treatment 2

Treatment 3

Results: Before we reveal the results, here’s a chance to test your own marketing intuition and be regarded as an online marketing leader! Use the comments section to let us know which email message you think delivered the highest click-through rate.

Which email generated the highest click-through?

* Control
* Treatment 1
* Treatment 2
* Treatment 3

We’ll post the name of the marketer who guessed the winning email and came closest to the click-through rate gain, so make sure to include your name, title, company, Twitter handle or any other info you would like to include.

The winner and results for this experiment will also be announced live this afternoon at 4 p.m. EST during our free web clinic – The Five Best Ways to Optimize Email Response (Part 3): Special live optimization web clinic.

Congratulations to Stefanie Kelly of Pathway Medical Staffing, the only marketer with the intuition to guess what our tests have confirmed – Treatment 1 delivered the highest click-through rate.

This copy-rich email outperformed the control by 42% by synchronizing to the decision patterns of the recipient through a commonality of language. This email carries a very personal feel and is crafted to capture the recipients’ attention and convince them to click through to the landing page.