It’s common for individuals to not understand that every single time they go to a new web site they are actually performing a download. There are many people who say they don’t download but rest assured that is not true. The biggest problem with this is that because it is a download you have to be extra careful about the content you load your website up with, and make sure that you employ website optimization techniques.
In order to stay at the top of the rankings and keep people coming back you either need to minimize the amount of content downloaded or make it very small. If you do the proper website optimization, it won’t take very long for a file to be downloaded to a user’s computer, thereby making the web surfing experience a little more pleasant.
The first thing you can do is reduce the size of images. Images often take up the most space on a web, and even though they are required to enhance the overall user experience, there are steps that you can take to ensure that they download properly on the user end. In the old days the trick was to reduce the amount of colors in the image, but in today’s world that just won’t work. The best thing you can do is use a graphic design program to convert all of your web images to.png. This format is extremely small, and is perfect for website content.
If you want to host any type of video for a website then you should, but you should also do your best to keep it off the main server. Putting it onto your main server will cause serious problems, like causing many people to have to wait for the video AND the website itself to load. If you can stream your video from alternative servers then you will find that it’s a lot easier to load the other content. The only problem with this is that you need to constantly make sure that the links to the streaming video are all functioning properly.
If you are finding that you are receiving more traffic that you had thought then you should also go ahead and distribute your content out amongst various servers. In this you can be sure that content is streamed by the server that has the least load meaning that users will get their page up as quickly as possible.
Physical downloads such as games, music, or other software must be allocated to different servers. Some servers can be designated as ‘premium’ servers and people who pay a monthly fee can be given access to increased speeds and additional content.
The next thing that you can do is what is known as keyword optimization, or SEO. This is the act of placing specific keywords in your meta tags, alt tags or even your page itself that people will search for.
If you know what you’re doing then setting up a web page will never be hard. The only hard part is making it useable and efficient but there are a lot of materials out there to give you a helping hand so you’ll never be alone in your never ending quest for optimization.