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How Much Search Engine Traffic Should I Have

January 27, 2010 By Leave a Comment

How much search engine traffic should I have? This is a question that I hear a lot. Some people want to know how to get more Google love and some are concerned that they are to dependent on search engines for traffic. As far as I’m concerned, the graph below shows a great example of how much search engine traffic you should have. Less than everything else.

analytics traffic sources How Much Search Engine Traffic Should I Have

Now before you get all twisted up by the 4.92% slice of search engine traffic, keep in mind that these are relative percentages so the size of the Search Engines wedge depends on the overall amount of traffic you’re getting to your site. In some cases 4% equates to a a significant amount of search traffic. It’s kind of like having only 2% left of a tera-byte drive. That 2% is still a respectable amount of space. So 4% doesn’t always mean small.

The key point to consider is that search engines are fickle. Yes, visitors from search traffic are actively looking for products, services, and information about specific things, but we have to keep in mind that if an algorithm change means those searchers can’t find your site, then it doesn’t matter how targeted they are. You need to have more than one source of traffic, preferably sources that don’t change drastically overnight. If all your traffic comes from search engines then you are depending on them for all your walk up business. This can be a bad place to be.

A better mixture is to build up links from several website traffic sources like what’s shown in our graph above. With more traffic coming from referring sites and direct traffic you are less likely to have your overall traffic numbers drop suddenly, because you are less dependent on changes in the Google Caffeine search algorithm.

To be honest, I would rather see larger numbers for referring sites than direct traffic because that would mean that the site is being seen as an authority and other sites are likely pre-selling the visitor before they arrive on the site. That said, there are benefits of direct traffic that might not be obvious at first glance, such a visitor loyalty and responsiveness. These are harder to measure, but they offer the greatest amount of value.

Here are just few ways that you can increase your links from referring sites

  1. Be the first to link to other sites. This will put your site on the radar of other site owners and they will be encouraged to check out what your doing and possibly link back to your content in their own articles.
  2. Comment on other blogs. Leave good comments that add to the conversation that’s already going on. Don’t play know it all, but do write as much as you can to add value. If you say more than the author, that’s okay as long as you do it in a spirit of contribution and not one of “look at me”.
  3. Write guest posts for other blogs. Website owners are continually looking for new content. They either have to write it themselves or they have to pay to have content written. If you contribute an article, then will be more than happy to link back to you as credit for your contribution. If the article adds value for the reader then this is a win win win situation for everyone involved.
  4. Use social bookmarking sites. The excitement around these sites has mellowed a bit, but they are still good for getting click traffic to your site. As with all things in the social space though, keep in mind that you’ll get more value out of social bookmarking if you’re being social in the process. That means adding friends and being sure to bookmark their stuff as well.
  5. Use social media sites regularly. Honestly, I see social media as a stronger form of marketing than anything we have ever seen online. If Facebook made search a prominent part of their offering I believe they would give Google something to worry about. But, that’s another article all together. Just remember that people use social media to share things and that’s exactly what you want people to do with your website.

If you are getting most of your traffic today from Google, or Yahoo, or even Bing, then great. You’re doing a great job. The search engines have found you and you must be doing something right because that’s translating into website visitors. Now, spend some time building on the other sides of the house. Start a campaign to build up your incoming links, or look for some cheap forms of paid traffic. Whatever you decide to do, make sure that you balance out that pie chart so that if the search engines sneeze, your visitor traffic won’t catch cold too.

Charles McKeever
OpenSourceMarketer.com

Do what YOU want and get PAID for it!

How Much Search Engine Traffic Should I Have

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Nine of ‘09: You can increase email clickthrough rate…use Twitter for business…but you can’t listen to Penelope Cruz sing here…

December 30, 2009 By Leave a Comment

Today’s blog post will not feature music, romance, or a cast of Academy Award winners. If you want to hear Penelope Cruz sing, you have to watch “Nine,” the film.

But while “Nine,” the blog post, can’t provide what Peter Travers from Rolling Stone describes as “…a hot-blooded musical fantasia”, I can share our nine most popular posts from 2009 full of lessons that will help you better understand successful viral videos and affiliate marketing, and improve your lead generation rate while building your email subscriber list. I’ll even throw in a (not quite as gushingly fabricated) review for each post from the Twittersphere.

4219923214 11671894e2 300x183 Nine of ‘09: You can increase email clickthrough rate…use Twitter for business…but you can’t listen to Penelope Cruz sing here…At first glance, a film with a starry cast and yet another “Top Blog Posts of 2009 Roundup” have little in common beyond the name. But the tenth lesson is in the execution. If you’re a frequent visitor to the blog, you’ll notice our new Topsy Retweet Button. One way we use Twitter is to listen to you, our audience. This button is an easier way for you to tell us (and the rest of the Twitterverse) which posts provide you with real value that so you can be successful at what you do, which is how we define our success.

So the next time you’re tempted to look at Twitter as just a chance to gossip about how Nicole Kidman began rehearsals for “Nine” just four weeks after giving birth…stop. And listen. Your customers are trying to talk to you.

Now, let’s raise the curtain on the nine most valuable blog posts of 2009 as decided by you…our audience.

  1. Twitter for businesses: 7 articles + tools you don’t want to miss – With hundreds of lists of Twitter tips and tools, and dozens more popping up each day, it’s getting impossible to keep up unless you work for Mashable. So in advance of June 19th’s Twitter Experiments: Getting beyond the “now what?” web clinic, we wanted to share some of our favorite tips, tools and articles related to the business side of Twitter. Instead of a laundry list of 87 tools or 143 people to follow, here are seven of the most valuable articles and resources we’ve seen lately. Enjoy. “This is good stuff…” @danfranktx
  2. What else can I test… to increase email clickthrough rate? – Email marketing is still the most preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate. “A few good ways to increase your email clickthroughs” @rickburnes
  3. What do great viral videos have in common? – It’s always fascinating to see smart, unique and, occasionally crazy concepts come to life. Most interesting are those that somehow connect with a brand and really support brand awareness. Here a few of Gaby Diaz’s personal favorites. Besides being funny and eye-catching, what have these videos done right? “Short and straight to the point.” @brunoluis
  4. Google adds more flexibility and intelligence to Analytics and Website Optimizer – At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let’s take a look. “Google’s smarter Analytics and Website Optimizer. It’s about time” @jasonbarczewski
  5. Affiliate marketing clinic study guide: 12 resources to get you going – For September 8th’s Affiliate Marketing web clinic, we explored this Internet-based marketing practice and how to optimize your programs. This shortlist contains a dozen of the best articles, research, forums, and related resources we’ve seen that can help those who are just starting out with affiliate marketing. “MarketingExperiments is an awesome free resource.” @bsainsbury
  6. What else can I test … to improve my lead generation rate? – Lead capture forms can be a powerful business driver – if they are relevant to the surrounding content and your prospect’s motivation, and placed intuitively to meet the prospect’s eyepath and sequence of thoughts while viewing your page. Unfortunately, many forms aren’t living up to their potential in these key areas. “3 ways to optimize your lead generation forms (I need to try one of these)” @mandy_vavrinak
  7. Alumni Questions: Reliable case studies, SEO, and test design – MarketingExperiments Training alumni often share their questions and concerns with our analysts before, during, and after they take one of our courses. These questions about reliable case studies, SEO, and test design are an example of the interaction you can expect if you attend a MarketingExperiments course. “Nice Q&A.” @diogenespassos
  8. Email Marketing: Building Valuable Subscriber Lists on the Cheap – On December 2nd’s web clinic, we explored how to maximize revenue from your house list. In this blog post, let’s look at a strategy for building that list on the cheap. “7 steps to blog contests for rapid list growth” @vmodarelli
  9. Creating a Culture of Testing: How to defeat the tyranny of best practices – Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling. “Testing: ‘It’s like eating chips while watching a football game, you just can’t stop’” @johnlapierre

Enough nostalgia! In mere hours 2009 will be gone and 2010 will be here. How can marketers prosper next year? Tell use your 2010 Internet Marketing Predictions. We’ll post the most visionary ideas to the blog in the New Year.

Nine of ‘09: You can increase email clickthrough rate…use Twitter for business…but you can’t listen to Penelope Cruz sing here…

Filed Under: Email Marketing, Marketing, Marketing Insights, Online Marketing, SEO, Twitter Tagged With: , , ,

Alumni Questions: Reliable case studies, SEO, and test design

December 28, 2009 By 1 Comment

Students and alumni of the MarketingExperiments Training and Certification Program often share their questions and concerns with our analysts before, during, and after they take one of our courses. The questions below are an example of the interaction you can expect if you attend a MarketingExperiments course:

Q: Do you know any other resources, except MarketingExperiments and MarketingSherpa, that are good at providing useful insights from case studies?

Believe it or not, I’ve been in this Internet marketing field for two years (you’re probably here a lot longer) and been through a lot of misleading information until I accidently found you guys and really learned how to test things and see if they REALLY work instead of blindly believing some “gurus” who told me something like…”this is tested and it’s working 100%!” (the only thing that was truthful was that 100% thing…the problem was that almost 100% of what they were telling me didn’t work.

Surely others – for example online marketing consultancies – will offer to advise you on changing your website to improve performance and will use a third-party testing tool to measure the impact. Also, some of the large-scale testing tool vendors offer hosted and/or managed service engagements using their products.

Unfortunately, as you said, most other organizations are not research focused. MarketingExperiments is a research institute dedicated to discovering what really works in online marketing to help our Research Partners, certification program students, and Journal subscribers succeed. So there are very few resources we can point you to.

One notable exception is the award-winning Get Elastic blog written by ecommerce analyst Linda Bustos. Get Elastic provides useful insights about SEO (search engine optimization), usability, analytics, email, shopping cart abandonment, and social media. Linda is also a MarketingExperiments certified optimization professional and knows our methodology inside-out.

Q: I’ve been through your Fundamentals of Online Testing course. You teach about landing page and order page optimization. I was wondering if you have some specific advice/studies where the SEO effectiveness of a campaign was tested (SEO, not paid traffic) because I can’t find any valid way to measure the effectiveness of an SEO campaign.

Regarding testing in which the primary channel is “natural search” or SEO traffic, we do have considerable experience working with companies and organizations for whom SEO is a significant portion of their demand, and we have published some research on the topic. In fact, all of our research is readily available for free in the MarketingExperiments Research Directory.

raising hands Alumni Questions: Reliable case studies, SEO, and test designAs you’re already aware, based upon your question, there are a number of challenges associated with the dramatic differences between the key optimization factors over online marketers can control when choosing between PPC (pay per click) and SEO. Specifically, not only is there a relative dearth of information available to search marketers as compared to paid advertising, the search networks are comparatively opaque about their results-positioning algorithms and tend to change them frequently to confound SEO-gamers. Further, the rate at which changes to a site are detected by the networks and “shaken into the mix” is volatile and unpredictable.

Consequently, the MarketingExperiments approach is to evaluate the subject site/page based upon the principles of Offer/Response-Optimization – such as the Conversion Heuristic that you learn in the Landing Page Optimization course – then develop hypotheses about how to improve its performance and test those hypotheses using paid search traffic (which is designed to mirror the motivation profile of their ideal customers through SEO). This provides comparatively rapid and precise evidence about the specific factors of study. Then, those test results are used in concert with the latest SEO-algorithm information to develop the channel-specific page designs and a plan for deploying them to get the largest and most rapid performance gain.

Q: Do you have some advice/case studies about testing the effectiveness of an online service?

For example, a site like Traffic Bug submits your URL to social networks (Connotea, Propeller) automatically and claims that this increases your rankings and indexes your pages.

I want to do a test to see if what they say is true. I would take 10 very obscure pages (to be exact, profile links) that are rarely indexed by Google. I create 10 of those obscure pages on different URLs and do nothing with them. Then I create 10 pages on the same URL and submit them to Traffic Bug. I wait for seven days.

Of course, I make sure everything is satisfied in terms of validity and all that. So I wait for seven days (that’s the first milestone, I then check them again after 30 days but let’s focus on the period after seven days) and then take a look. My sample size is small but what I’m interested in is discovering if this service is highly effective in indexing pages on Google.

So if the first sample (that is not submitted) gets one out of 10 pages indexed and the second sample (which is submitted) gets nine out of 10 pages indexed, and I make sure that this is a valid test (using the MarketingExperiments validation formula from the Fundamentals of Online Testing course), can I assume an online service is very effective?

I wanted to hear your comments on this. What do you think is wrong/right with the above test and what would be some things to do for improvement? Also, do you think that a sample size of 10 is big enough for a test to discover whether an online service has a dramatic effect?

While the approach you described appears sound in principle, you will probably have difficulty actually achieving valid results based upon the circumstances you outlined. And even if the results are valid, they may not really answer your question.

In evaluation of a tool like this, a different approach may serve you better. When building an SEO campaign and links there are other things to consider:

  1. Are you sure where all these links are getting posted? Some indexing tools use less-than-kosher link-building strategies that can actually get your domain in trouble with search engine providers. The appearance of link spamming and posting links on flagged sites can cause domains to suffer penalties that can affect the ranking of their sites…occasionally on a permanent basis.
  2. Are these links actually driving traffic and revenue? Many indexing services cost money and you need to perform due diligence with an ROI analysis to see if the efforts are recouping their costs.
  3. Does the service provide a list of links they have generated for tracking? Not only is this good for tracking but allows you to see the places your links are getting placed. Some business owners consider it (as you should too), important to see the company you are keeping on these sites.  For example, are links to, “Adam’s XXX site” right next to your link or the content on these pages? You can use tools like Yahoo Site Explorer or Google Webmaster Tools to fish out these links, but the service should do this for you.
  4. It is important to note that we are not accusing Traffic Bug of doing any of these things, but with any sort of service along these lines you need to do your research first.

From your experience, how would you answer the above questions? Share your advice in the comments section.

Special thanks to Director of Sciences Bob Kemper and Research Analyst Corey Trent for their help in answering these questions.

Alumni Questions: Reliable case studies, SEO, and test design

Filed Under: Marketing, Marketing Q&A, Online Marketing, SEO Tagged With: , , , ,

SEO a Scam? The Fact About the Industry

November 1, 2009 By Leave a Comment

I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debates, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It’s very hard to make statements about the industry as a whole because it’s debatable what exactly ‘SEO’ is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results. Fact 1 : There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debates. Fact 2 : The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won’t rank. Fact 3 : Some ‘SEOs’ do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits. Fact 4 : Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. If it doesn’t, they always have more clients. Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization. I don’t think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking about the same basic problems, I’ve compiled a list of the most common issues. If you are looking for professional link building or for professional link building experts or if you want to read professional link building articles – then you are at the right place.

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SEO And RSS Feeds

November 1, 2009 By Leave a Comment

In few ways RSS is pretty much identical to HTML, the language in general put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional publicity and interest. Below mentioned measures can go a long way in optimizing an RSS feed for search engines: 1.) First and foremost, the title should consist of pivotal search terms. In simple terms, the title should be up to the mark and not misleading, while still pinpointing keywords. In an idyllic scenario, the title should generate curiosity among the readers to read on, not mislead them. 2.) Secondly, it is of utmost significance that you display RSS feeds properly. Theoretically speaking, majority of webmasters display their feeds as content on their website. Remember to use PHP, ASP or HTML when displaying a feed, as this can lead search engines to spider the contents of the feed displayed. On the other hand, if you are using a template to display feeds, it is advisable to use header tags to emphasize the appearance of the Channel Title and Item Titles. It is significant pointing that few search engines weight header tags with more significance. 3.) Get accustomed with the concept of internal & external Links. According to experts, within a feed you should always opt for the full path of any links, keeping in perspective that other sites may syndicate the contents of the RSS feed. In addition, links that are not local to the site should be open in a new browser. This process though not specific to search engines but it will play a prominent role in keeping visitors on your site. 4.) Link text should pinpoints keywords. There is no denying the fact that the text used for incoming links will give a boost to the site in terms of helping it in contextually defining the keywords that the site appears for in the search engines. Keeping that into account, it is quite obligatory to use keywords in any link text that roll back to your website. 5.) Concept of My.Yahoo and My.MSN. This is very clear-cut to implement but often overlooked by publishers and webmasters. In theory, the quickest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. You just need to register an account on the respective search engines. Then comes the subsequent step of customizing the home page to include your RSS feed. This is normally been implemented by inserting content and listing the URL to the RSS feed. Normally, within 1-2 days the feed’s contents will be spidered and indexed by Yahoo and MSN. If you are looking for professional link building or for professional link building experts or if you want to read professional link building articles – then you are at the right place.

Filed Under: SEO Tagged With: ,

Why you should use WordPress for the purpose of search engine optimization

October 20, 2009 By Leave a Comment

Out of all the blog sites on the internet, WordPress.com is definitely the most search engine optimization seo friendly. The versatile yet neat design of WordPress blogs makes it easy for search engines to navigate through their various pages, posts, categories, tags and external links. The easier it is for a search engine to navigate your blog, the more of effective the SEO strategies you implement will be.

SEO Tools on WordPress
WordPress blogs come with the ability to use .htaccess to create a permanent link, and further customize your site, Blog mobility lists, detection, and third-party plug-in plug-ins too much. All these can be used to customize your own blog site to make it more user-friendly search engine optimization.

What is the average number of search engine optimization friendly?
Search Engine Optimization is about optimizing your site so that its rankings go up in search engine results. SEO services strategies make it easier for search engines to find your site when someone searches for a keyword that is relevant to your site’s content. Arranging your way, search engine friendly web content, insert into the main contents of the page is the correct number of keyword, and your website links to other related websites is part of the success of SEO.

WordPress is search engine friendly, because it is easier to search engines to access and read their blog’s content,. A WordPress blog’s navigational links connect almost all of the pages to each other, so that search engine spiders can simply follow one link to the next in a smooth, seamless fashion.

Tags
When a search engine read a page on your site, it takes into account not just the main body of the text, but also any text included it the title, image, link and video tags. WordPress has an easy-to-use system of tagging that lets you add even more relevant content to your pages for search engines to digest.

Linking
WordPress’s blogroll, pingback and trackback features let you easily link to other blogs and websites, and it makes it easy for them to link to your site as well. The more linked you are, the higher your search result rankings will be.

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Simple Search Engine Optimization Tips

October 4, 2009 By Leave a Comment

keys to seo Simple Search Engine Optimization Tips

Are you getting at least 100 new visitors to your blog everyday?

If not, it may be that your blog is not optimized for the search engines, which is where people begin their search for products and services online.

Some “search engine experts” would have you believe that search engine optimization requires a lot of advanced techniques to rank well. But the truth is that even a little simple optimization can go a long way.

Here are five things you can do right now, on your own, to make sure your website is optimized for the search engines.

  1. Page Title – Make sure to use relevant keywords within the title tag of each page of your blog. The title tag is the first thing a search engine discovers about your site. The keywords you use in your title should be carefully chosen to describe what your page is about.
  2. Meta Tags – Be sure to inlcude a useful description in the description meta tag that’s located in the head of your document. The meta tag is still used by some search engines as the description that will show up as part of the search engine listing. Completing the description tag doesn’t take very long and it’s a good way to exercise control over what appears to searchers in the search engine listings.
  3. Use H1 Tags – Make sure the headline of your blog post is displayed within an H1 tag. The H1 tag is considered a notation to highlight important parts of your webpage. The search engines use this to determine which parts of your document are emphasized. The headline of your blog post is different than the title of your document, so don’t confuse the two things.
  4. Post Titles – Also, ensure that the headline of your blog post includes keywords relevant to your post topic. Be careful not to overuse keywords though or the search engines will think you are keyword stuffing, or trying to game the system. Just be sure to use keywords when it makes sense, and make sure your titles are friendly for your visitors.

    5. Tip: If you use run a WordPress blog, a good SEO WordPress plugin is The All In One SEO Pack. It gives you the ability to tweak the page description, page title, and associated keywords.

  5. Write For Humans First – Most importantly, when writing articles for your website, be sure to write for the human reader first and the search engine second. For example, don’t just use the word “player” when you could be more descriptive by saying “music player” or “MP3 player”. Just make sure that your keywords don’t disrupt the flow and meaning of your sentences. Including the same keyword in back-to-back sentences can be very distracting for human reader and can be something a search engine can penalize you for doing. So be natural in your writing, but use relevant keywords where they make sense. This will make your articles work for both search engines and your blog readers.

A good free SEO analysis tool for analyzing your website can be found at WebsiteGrader.com. Website Grader measures the marketing effectiveness of a website. It also provides some basic advice on how the website can be improved from a marketing perspective.

For more information on ways to optimize your website for the search engines, check out the Google Search Engine Optimization Starter Guide.

Remember, even a few simple changes can make a world of difference for your blog. Just be sure you cover the basics first.

Charles McKeever
OpenSourceMarketer.com

Simple Search Engine Optimization Tips

Filed Under: Blogging, Facebook, Marketing, SEO, Twitter Tagged With: , , , , ,

Whats More Important Web Design Or SEO

October 3, 2009 By Leave a Comment

Should I optimise my new website for SEO or is the design more important? This question is sure to raise some lively discussion but depending on who you ask will determine the actual answer you receive.

A graphics design specialist will suggest in a high percentage of cases that the web design is the priority of course. And let’s be honest without that visually attractive to the eye design a possible client will navigate away from your site within the blink of an eye or so they have you think. But then that raises the big question of how did they find your site in the first instance?

The basic web design criteria or curve goes along the lines of web design is laid out using clients brief ..website design looks visually appealing let’s go for it. Needs some content ok, Take the text from our existing old site…..site gets published and time passes but no traffic!

And then more time until eventually perhaps many months later the situation is either so bad or the company are having to invest in adwords that finally search engine marketing company gets called in (or somebody gets intrigued by one of those SEO e-mails that seem to hound webmasters these days), and before you know it you are on a 6 month search engine marketing campaign to try and get noticed by the search engines.

Is this the fast road to success? The thousands of website owners that have been through this exact cycle will certainly argue that it most definitely is not as this launch and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening  results in thousands in lost profit, turnover and ongoing prospect capture.

I don’t think that any web expert would argue against the fact that the search engines don’t rank on the visual aspect of web design but with minimal attention to search engine optimisation so often this initial chance to make the best impact when the website first gets indexed is totally wasted, if all the search engines find is a badly optimised site with minimal regard paid to any SEM requirements or keyword capture.

With only a little extra investment spent on pre development SEO ,for example keyword research and optimisation gives an worthy return on investment as invariably when the site goes live and gets indexed it will achieve a far better SERPS position from the very start and it has been known for pre-optimised websites to hit a page one result straight away.

To find out more about search engine marketing visit Southampton SEO Services .

Filed Under: General Tagged With: , , , , ,

Google Real Time Results

September 26, 2009 By Leave a Comment

The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google stand up and react.

 

Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.

 

What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some extremely competitive terms, this 10 over the next few days drops away on to page two, three and then finally disappears from the SERPs.

 

It seems as though Google have increased the algothirm to bring in fresh results a lot more. Once again this is nifty for that extra little bit of exposure.

 

One great example of this is the term “SEO“. First of all it was David Naylors post about geo targeting which came directly into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then tardily started shifting out.

 

So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.

 

Whatsoever happens it will be beneficial to see how Google plan out this one and how it develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.

For the best Web Design

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My Clickbank Business – Why You Need an Online Advertising Strategy

September 13, 2009 By Leave a Comment

Make no mistake; you do need an online marketing strategy. Its not enough to just be online and hope that folk will find you. You are not Kevin Costner and your website is not the Field of Dreams. Just as you built it, does not mean they’ll come. There are billions of sites, and the odds of people just happening to find yours are remote at best.  That’s the case with most My Clickbank Business projects.

You should be online, theres no doubt about that. But far too many businesses make the critical mistake of thinking that having an online presence is enough, and it simply isnt. You have to have a concrete, well planned strategy to make going browsing a real asset in your business.  

In the movie three hundred, the namesake band of soldiers manages to hold back a regiment of a quarter million with just their three hundred soldiers. This is plan at its finest. They knew exactly where they needed to fight and the way to make their numbers an advantage instead of a downside.  

This is a very good simile for your business with My Clickbank Business as well . You are fighting overwhelming odds, there are at least thousands of other internet sites and companies out there just like yours and if youre going to fight these sorts of chances, you need a web advertising strategy.  

The good news is that your competition, by and large, doesn’t have an internet advertising strategy of any kind, so when you have one, youll be able to quickly rise above and outside your competition. The other good news is while there are thousands of sites competing with you ; there are millions of customers out there trying to find you.  

According to My Clickbank Business, the first thing you want to consider is who are you trying to reach? Who is your perfect customer? This is the foundation that all of the online promotional strategy is built on, and you cant ignore. You need to take a little while to out yourself in the mind of the consumer and figure out what’s youre attempting to find.  

The very next step is to make sure that your site is search engine optimized around keywords which will bring folk to you site. Search engine optimization is way too big a project to cover in one article, but its the process of making sure everything in your site is meant to permit the search engines to bring people to your site.  

The very next step is ensuring your site is geared towards turning those search engine visitors into customers. Its critically significant that you offer them some reason to give you their email address so you can continue to contact them. This is a critical but often ignored part of a good online advertising strategy.  

Once youve got those basics down, you can move on to a more advanced marketing strategy like using pay per click advertising to bring targeted visitor to your site. But remember, if your internet site isnt aimed towards giving these people what they want, then you are going to wasting their time and your money.  

There are complete books of a way to use the web effectively from business, but if you follow the online promotional strategy in this article, youll already be miles ahead of the competition. For one case study you can see My Clickbank Business review.

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