Should I optimise my new website for SEO or is the design more important? This question is sure to raise some lively discussion but depending on who you ask will determine the actual answer you receive.
A graphics design specialist will suggest in a high percentage of cases that the web design is the priority of course. And let’s be honest without that visually attractive to the eye design a possible client will navigate away from your site within the blink of an eye or so they have you think. But then that raises the big question of how did they find your site in the first instance?
The basic web design criteria or curve goes along the lines of web design is laid out using clients brief ..website design looks visually appealing let’s go for it. Needs some content ok, Take the text from our existing old site…..site gets published and time passes but no traffic!
And then more time until eventually perhaps many months later the situation is either so bad or the company are having to invest in adwords that finally search engine marketing company gets called in (or somebody gets intrigued by one of those SEO e-mails that seem to hound webmasters these days), and before you know it you are on a 6 month search engine marketing campaign to try and get noticed by the search engines.
Is this the fast road to success? The thousands of website owners that have been through this exact cycle will certainly argue that it most definitely is not as this launch and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in thousands in lost profit, turnover and ongoing prospect capture.
I don’t think that any web expert would argue against the fact that the search engines don’t rank on the visual aspect of web design but with minimal attention to search engine optimisation so often this initial chance to make the best impact when the website first gets indexed is totally wasted, if all the search engines find is a badly optimised site with minimal regard paid to any SEM requirements or keyword capture.
With only a little extra investment spent on pre development SEO ,for example keyword research and optimisation gives an worthy return on investment as invariably when the site goes live and gets indexed it will achieve a far better SERPS position from the very start and it has been known for pre-optimised websites to hit a page one result straight away.
To find out more about search engine marketing visit Southampton SEO Services .