Old School Multi Level Marketing tactics include most of the ones you are probably already familiar with or at least have heard about. They include techniques such as creating a list of friends and family (known as your warm list), creating a list of everyone you know, working these lists, placing door hangers, sending out flyers, holding meetings at peoples homes or at hotels, leaving drop cards, cold calling, and approaching everyone within 3 feet.
Unless you are one of the very few exceptions, my guess is that these techniques didn’t work for you. If they did, great, and congratulations. However, if they didn’t, you’re certainly not alone. No matter how hard you try, these techniques just do not work for most people in Network Marketing. That’s why there is such a high failure rate in the industry.
When I joined my earlier Multi Level Marketing programs, I was told these and similar techniques. The main thrust was to contact as many people as I could and determine if they were interested in making some additional money and then sign them up into my program. I was told that everyone was a potential enrollee. After all, didn’t everyone want to make some extra money?
Unfortunately, I quickly found out that following the techniques I was taught was the quickest way to become a member of the NFL (No Friends Left) club. Everyone quickly kept their distance, wouldn’t answer their phones, nor return calls from voice mail messages.
Buy opportunity leads and call them was the response from my upline. “The more you call the more people you will sponsor, remember this is a numbers game,” he said. Sure you will get some rejection, but don’t let it bother you. Just consider each rejection as one more call closer to getting a “yes” response.
Yet hostile responses, hung up phones, and just plain more rejections were my reward for following this guidance. And I found that most of these supposedly opportunity seekers were nothing of the sort. Most has no idea how they had gotten on my list and had no interest in anything having to do with Network Marketing.
With nothing to show for all my efforts, I sunk into debt purchasing worthless opportunity leads.
I gave up for a while feeling that Multi Level Marketing just would not work for me. But then I discovered a easier and better way. A way that in not taught by most MLM companies because it is not the “traditional way they have always done it.”
This new type of marketing, sometimes called attraction marketing or relationship marketing reverses the traditional roles and the hunted now become the hunters. Instead of trying to push my program on anyone and everyone, I was able to offer useful information to a much more targeted audience, build a relationship with them and have them ask me about what I did and how to join my company.
{So, if the old school MLM tactics are not working for you, I strongly suggest that you take a look at the new school attraction marketing methods and don’t be held back by obsolete marketing methods, or at least marketing methods that aren’t working for you.}
George Dodge is an experienced Network Marketing consultant now specializing in Attraction Marketing recruiting techniques. Discover how you can make Attraction Marketing work for by downloading a free copy of the Attraction Marketer’s Manifesto.