Guerilla Marketing for your online blog or website involves no pre-set techniques. “Rules” don’t exist (with certain considerations — refer below). This strategy boasts ingenuity and initiative as its hallmarks. The old, pricey ways like TV and radio advertising are avoided. Guerilla Marketing relies on affordable means to communicate the idea. Flyers, ballpoint pens, t-shirts and stickers have, for a long time, been utilized by many small industries.
A few alternative advertising strategies include such things as contests, P.R. stunts, or whatever other revolutionary method of marketing that you can conjure up. A great new tool at your disposal? Podcasts. Be creative.
To begin your work as a guerilla marketer, you first need to exercise your creativity. Find different methods to get the message about your merchandise or service to reach possible clients.
Examine what you sell from the perspective of the customer. Who is the target consumer for this item? How do their minds work? For example, if teens are your target demographic, you will try to steer away from boring campaigns and aim for something dynamic. However a trendy and cutting edge campaign is not liable to draw the elderly or conservative business types. For a demographic that is based on gender rather than age, naturally you should customize your campaign to appeal to either men or women.
Integrity and work ethic in business are required regardless of the kind of marketing methods that are employed (with guerilla marketing, employ multiple campaigns; don’t limit yourself to just a couple)
As is the case in any successful enterprise, if you advertise successfully but your product or service falls short of expectations, all your time and effort will go to waste. Or maybe even worse. The most effective marketing tool is still word of mouth – but beware of it on the flip side as well. Bad service will catch up with you. I used to be employed at a national tax firm which hammered into me the following tip: satisfied customers might tell a couple of people about your excellent service. But if they have cause for complaint, they will spread the word to anyone who will listen.