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Internet Marketing: The Central Component

October 30, 2009 By Leave a Comment

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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Internet Marketing 101

October 21, 2009 By Leave a Comment

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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Email Marketing’s Role In Internet Marketing

October 11, 2009 By Leave a Comment

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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Make Big Money At Home

October 8, 2009 By Leave a Comment

Are you searching for a way to make money online from the comfort of home? Let me introduce you to a make money online solution known as Simple Sites Big Profits. Marcus Campbell has been involved in the Internet Marketing business for a good number of years and he knows what he’s talking about. He has built his business success based on creating tons of simple money making websites. If you want to build websites too, you will need to get small business hosting for your niche websites.

Marcus will teach you how to do the same thing he has been doing successfully online for a number of years. He shows you how to find niche markets and build websites that you can profit from the traffic in those niches. He has built many hundreds of small simple websites that are easy and fast to build.

The Simple Sites Big Profits Review is a good one based on some sound principles. Marcus has a big following of people who swear by him and his system.Marcus Campbell has demonstrated through his informative videos that he’s a person that can be trusted. He backs his product with a 30 day money back guarantee along with product support, you can’t do better than that.

You can build a successful business of small niche sites that will make a few dollars up to several hundred dollars daily in profits. If you can build one site easily and quickly for profit then how many more websites would you be willing to build? You can multiply your success many times over by building many more sites, each making money. This is the basis of a great affiliate marketing strategy.

In Simple Sites Big Profits, Marcus takes you through the process. He shows you how he’s done it and what works for him. You will be taught all you need to build your own successful business. You’ll be able to find your niche markets through keyword research. Afterall, there are millions of searches performed online daily. You will be shown how to tap into those markets helping people find what they want and profit from it.

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Email Marketing’s Role In Internet Marketing

October 3, 2009 By Leave a Comment

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Filed Under: General Tagged With: , , ,

Email Marketing’s Role In Internet Marketing

October 3, 2009 By Leave a Comment

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

Filed Under: General Tagged With: , , ,

Internet Marketing 101

October 1, 2009 By Leave a Comment

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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Here’s a Quick and Easy Way to Attract New Clients

September 14, 2009 By Leave a Comment

You can have the best product or service in the world. You can have a killer sales letter that could sell a pint of whiskey to a nun. But if you don’t have any prospects seeing your offer, you won’t make a cent.

That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best.

Here are three proven tactics you can start using today…

#1: Social Media Marketing

Savvy marketers know that social media marketing is in its infancy – and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.

That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.

So where do you start? With the some of the biggest social media sites, including:

  • Web 2.0 content sites, like Squidoo.com. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well.
  • Social networking sites like Facebook.com. While you should focus on finding or creating niche-specific groups on these general networking sites, be sure to always seek out niche-specific networking sites.
  • Social bookmarking sites, like Digg.com. These sites allow users to share content – and they can be a great tool in your viral marketing campaigns.

#2: Search Engine Marketing

You can pull in traffic from the search engines in two ways:

  • By ranking well for certain keywords and appearing in the organic search engine results.
  • By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).

You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.

#3: Buying Ads

Yet another way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:

  • Purchasing banner and text ads on highly targeted niche sites.
  • Buying ads and solo ads in highly targeted niche ezines.
  • Buying blog ads.
  • Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.

Which One Is Right For You?

This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.

While powerful, these three main advertising methods are just the tip of the marketing iceberg. When you unleash these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of qualified leads. And it all starts when you claim a free Silver Membership at TrafficGenerationClub (normally $27.00).

Here’s your link to discover more  Free Traffic Generation Club Silver Membership

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My Clickbank Business – Why You Need an Online Advertising Strategy

September 13, 2009 By Leave a Comment

Make no mistake; you do need an online marketing strategy. Its not enough to just be online and hope that folk will find you. You are not Kevin Costner and your website is not the Field of Dreams. Just as you built it, does not mean they’ll come. There are billions of sites, and the odds of people just happening to find yours are remote at best.  That’s the case with most My Clickbank Business projects.

You should be online, theres no doubt about that. But far too many businesses make the critical mistake of thinking that having an online presence is enough, and it simply isnt. You have to have a concrete, well planned strategy to make going browsing a real asset in your business.  

In the movie three hundred, the namesake band of soldiers manages to hold back a regiment of a quarter million with just their three hundred soldiers. This is plan at its finest. They knew exactly where they needed to fight and the way to make their numbers an advantage instead of a downside.  

This is a very good simile for your business with My Clickbank Business as well . You are fighting overwhelming odds, there are at least thousands of other internet sites and companies out there just like yours and if youre going to fight these sorts of chances, you need a web advertising strategy.  

The good news is that your competition, by and large, doesn’t have an internet advertising strategy of any kind, so when you have one, youll be able to quickly rise above and outside your competition. The other good news is while there are thousands of sites competing with you ; there are millions of customers out there trying to find you.  

According to My Clickbank Business, the first thing you want to consider is who are you trying to reach? Who is your perfect customer? This is the foundation that all of the online promotional strategy is built on, and you cant ignore. You need to take a little while to out yourself in the mind of the consumer and figure out what’s youre attempting to find.  

The very next step is to make sure that your site is search engine optimized around keywords which will bring folk to you site. Search engine optimization is way too big a project to cover in one article, but its the process of making sure everything in your site is meant to permit the search engines to bring people to your site.  

The very next step is ensuring your site is geared towards turning those search engine visitors into customers. Its critically significant that you offer them some reason to give you their email address so you can continue to contact them. This is a critical but often ignored part of a good online advertising strategy.  

Once youve got those basics down, you can move on to a more advanced marketing strategy like using pay per click advertising to bring targeted visitor to your site. But remember, if your internet site isnt aimed towards giving these people what they want, then you are going to wasting their time and your money.  

There are complete books of a way to use the web effectively from business, but if you follow the online promotional strategy in this article, youll already be miles ahead of the competition. For one case study you can see My Clickbank Business review.

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Submission Wars – Article Submission v Blog Submission

September 13, 2009 By Leave a Comment

Anyone involved with search engine opitmization (SEO) will be able to tell you about the value of article marketing and blog marketing.  While the two disciplines are very similar, this article will explore the difference between the two.

Article marketing, simply put is the writing of an article, which you then submit to as many article sites as possible.  At the bottom of your article, some of these sites will allow you to include a short bio, with some details about you or your business and a link to your website.

The idea is to write as many articles as possible and to submit them to as many article archive sites as possible.  The advantages of doing this are twofold.  The first is that when people are searching these archives for information about some or other topic, they may see your article listed in the search results and read it.  If they find it interesting enough, you may expect a click on the link in your bio and in doing so you can increase web traffic to your website. 

The second advantage is that of link building and this is really the big advantage.  You see, article archive sites are very popular with search engines and the good ones, frequently rank highly for even non-article related search terms in the search engines.

In order to include these sites in their results that search engines need to crawl the sites.  In so doing they will discover the link to your website in your bio.

For search engines, generic, one way back links are very important for a good ranking.  Therefore, if you frequently submit articles to such sites, the search engines will pick up more and more links back to your website.  The more quality, one way links the search engines pick up, the more highly your website will rank in the search results for the terms you use.

Therefore, if you want to promote your site effectively, one very good way of doing so is by article submission.

The problem with article submission is that it takes a lot of time.  Each site has its own rules and your article can be rejected, without you ever knowing why.  Some sites don’t even allow bio’s.  Another thing that can be frustrating with article submission is the moderation process.  You see, the article first needs to be approved and this can take a lot of time, sometimes even weeks.

Many article submission sites also promise to promote your article to 10 000 other sites, but if you have done any article submission, you will know that this is mostly not true.

While article submission can take long and be frustrating it could be worth your while, especially with a tool such as Articlesubmitter.  This is a free tool that makes the process somewhat easier and it can be downloaded here: http://articlesubmitter.imwishlist.com .

So what about blog marketing then, how does that work.  Blog marketing works very much the same as article submission, with a few notable advantages.

While most article submission sites are owned by corporations, many, in fact most blogs are owned by individuals.  I will explain the significance of this a bit later on in the article.

Effectively, with blog marketing you would be submitting your article to a blog, instead of an article directory.

There are many advantages and few disadvantages to this method.  The first advantage is that as I stated earlier, most blogs are owned by individuals.  This means that they are less likely to have such strict regulations as article directories.

It is also in their interest to include good quality articles on their blogs, because the search engines are also constantly crawling those blogs and looking for fresh content.  The more frequently a site is updated with fresh content, the more the search engines like such a site and that will in turn such a site’s ranking in the search engine results pages (SERP’s).

So, unless your article is of bad quality, or irrelevant, most bloggers would be keen to accept your article. This brings us to another advantage of blog marketing.

With an article you are submitting to a blog, you are not bound by the bio box.  Most bloggers will allow you to include hyperlinks in your article.  These links would of course point to your website with the appropriate anchor text.  These are also one way, generic back links (if the article is written in a natural style) and the search engines will love them.

In fact, the search engines will love these links even better because of the anchor text and because they appear naturally and not in some bio box.

A further advantage is that most serious bloggers work on their blogs daily and so they are more likely to include your article in their blog, much quicker than would an article submission website.  In addition, there are so many more blogs out there than article submission sites.

Of course you don’t want to be guilty of link spamming (having to many links in a piece of text), so you will want to limit your links to about three per article, but this is already two more than you would be allowed with most article directories and your one way links will increase exponentially faster this way.

It is clear that submitting your article to blogs have many advantages that you don’t have with article directories.

The only problem is to find blogs to submit to.  It is not really that difficult, though.  There are many blog directories, where you can find indexes of blogs within certain niches.  Some are free and some are paid for, but in my experience you really want to go for quality (and that mostly means paid sites – they are worth it though).

One such directory that stands head and shoulders about the competition is My Article Network and I will tell you why I prefer them.  Not only are they a blog directory, but they already have over 10,000 blogs subscribed to the directory.  This means that your article could potentially be submitted to 10,000 blogs at a time.  This will never really happen though, because not all blogs will fall into your category.

What is even better, is that they do all the work for you.  All you do is write your article, select your category and they will submit it to all blogs in that category automatically.  Even better, they do it in a timed fashion.  This means that the article is not submitted to all blogs all at once.  By doing it in a timed fashion, it looks more natural to search engines, not that there is anything wrong with submitting to more than one blog at a time.

They even keep statistics of all your articles, how well they are performing (acceptance rate) and allow you to add as many website (that other bloggers can post to), per subscription as you want.  So not only will your article get out there on the net, but you will also regularly have fresh content for your blog!

You can even choose to either automatically accept all posts to your blog or to select only those you want.

As I said, as far as blog submission directories go, My Article Network stands head and shoulders above the rest.  I have been using them for about three months and have already achieved over 4,300 links back to my website – that is some serious link traffic!  It has also helped me to rank significantly better for my selected keywords.

So there you have the advantages and disadvantages of article and blog marketing.  If it looks as if I am promoting My Article Network, it is because I am, they are simply without equal out there.

Hope you enjoyed the article.

Rian Schoeman
SilverFox Web Design

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