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Google Caffeine: Use social media and quality content to get a jolt for your site

June 11, 2010 By Leave a Comment

Earlier this week, Google formally announced the completion of its new web indexing system cleverly named Caffeine. According to Google, Caffeine provides 50% fresher results for web searches than its last index and is the largest collection of web content the search giant has ever offered.

caffeine Google Caffeine: Use social media and quality content to get a jolt for your site

Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

– Carrie Grimes, Software Engineer, Google

This is great for those of us who use Google to search and find relevant results to our most common inquiries. Results will become timelier, more social and rely more heavily on keyword strings, ultimately providing more useful results as newer content can be indexed much quicker and from a much larger base of sites.

Is your SERP spot threatened?

When Google says “fresher” results, what they’re saying is that ranking principles have not changed, but rather rankings are (and will become) more dynamic, shifting to display the latest and greatest (and, therefore, hopefully best) information as a result of being able to reach deeper and more frequently into the Web.

But what about website owners who have come to rely on the steady ebb and flow of organic traffic that a high Search Engine Results Page (SERP) position provides?

Many website owners who have long enjoyed a top spot, or even a high spot, have suddenly found their sites displaced, resulting in a massive dip in organic traffic. And to make matters even more vexing, the position your site is in this month will likely be different from where you find yourself next month.

Which is not entirely new, right? Anyone well-versed in search engine optimization (SEO) knows that it is a never-ending battle. The difference is, ranking improvements and demotions may happen even quicker than before because content that you and your competitors are creating will have a more immediate impact within the results. So if you thought SEO was a wild ride before, hang on.

Of course, your main goal should be to deliver value to your customers and audience. After all, ranking is only a means to an end. And since Caffeine should do a better job of measuring that value, it might start putting some distance between those who do provide quality content and those who are merely gaming the system.

Caffeine makes it more difficult, although not impossible, for sites using black hat SEO tactics to reach and/or maintain a position at the top of the rankings for long periods of time. And while I believe SEOs will always find new ways to game the system, I think Google has made a step forward in terms of providing better-quality results.

How to get a boost from Caffeine

So if you can’t rule Google SERPs by just throwing up an automated page with repurposed content, what should you do? Here’s my advice to website owners who rely heavily on organic traffic:

  • Continually look for opportunities to expand or update the content on your site for improved keyword targeting
  • Re-evaluate your current keywords and always look for opportunities to expand and capture more long-tail keywords
  • Build a site that contains clean code and  a clear site structure
  • Look for opportunities to capitalize on social media as real-time results become more integrated with search results
  • Monitoring your competitors will be paramount as new content brought in by them will be indexed quicker than ever.

So fresh and so clean

I think this transition to providing “fresher” results was inevitable as competition from Bing and the massive growth of “real-time” information from social networking sites like Twitter and Facebook have created a need for better, faster, (stronger), search engine results. And from a conversion standpoint, I’d argue that this move could ultimately prove to be more beneficial to ecommerce sites that provide high-quality content, because “fresher,” more relevant results also means more qualified traffic.

Of course, cleaner, less manipulated results will have huge benefits to searchers and real, quality sites alike. Remember that both you and Google are on the same mission: provide the right page to the right user. Oh, and don’t be evil.

Related Resources

Search Marketing: Tips on mastering the latest innovations in this mature category

PPC Innovation: How will Google’s new lead capture extension affect your pay-per-click campaigns?

Optimizing PPC campaigns to boost conversions, ROI

Photo attribution: The Official Google Blog

Google Caffeine: Use social media and quality content to get a jolt for your site

Filed Under: News Tagged With: , , , , ,

Google Real Time Results

September 26, 2009 By Leave a Comment

The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google stand up and react.

 

Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.

 

What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some extremely competitive terms, this 10 over the next few days drops away on to page two, three and then finally disappears from the SERPs.

 

It seems as though Google have increased the algothirm to bring in fresh results a lot more. Once again this is nifty for that extra little bit of exposure.

 

One great example of this is the term “SEO“. First of all it was David Naylors post about geo targeting which came directly into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then tardily started shifting out.

 

So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.

 

Whatsoever happens it will be beneficial to see how Google plan out this one and how it develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.

For the best Web Design

Filed Under: General Tagged With: , ,

My Clickbank Business – Why You Need an Online Advertising Strategy

September 13, 2009 By Leave a Comment

Make no mistake; you do need an online marketing strategy. Its not enough to just be online and hope that folk will find you. You are not Kevin Costner and your website is not the Field of Dreams. Just as you built it, does not mean they’ll come. There are billions of sites, and the odds of people just happening to find yours are remote at best.  That’s the case with most My Clickbank Business projects.

You should be online, theres no doubt about that. But far too many businesses make the critical mistake of thinking that having an online presence is enough, and it simply isnt. You have to have a concrete, well planned strategy to make going browsing a real asset in your business.  

In the movie three hundred, the namesake band of soldiers manages to hold back a regiment of a quarter million with just their three hundred soldiers. This is plan at its finest. They knew exactly where they needed to fight and the way to make their numbers an advantage instead of a downside.  

This is a very good simile for your business with My Clickbank Business as well . You are fighting overwhelming odds, there are at least thousands of other internet sites and companies out there just like yours and if youre going to fight these sorts of chances, you need a web advertising strategy.  

The good news is that your competition, by and large, doesn’t have an internet advertising strategy of any kind, so when you have one, youll be able to quickly rise above and outside your competition. The other good news is while there are thousands of sites competing with you ; there are millions of customers out there trying to find you.  

According to My Clickbank Business, the first thing you want to consider is who are you trying to reach? Who is your perfect customer? This is the foundation that all of the online promotional strategy is built on, and you cant ignore. You need to take a little while to out yourself in the mind of the consumer and figure out what’s youre attempting to find.  

The very next step is to make sure that your site is search engine optimized around keywords which will bring folk to you site. Search engine optimization is way too big a project to cover in one article, but its the process of making sure everything in your site is meant to permit the search engines to bring people to your site.  

The very next step is ensuring your site is geared towards turning those search engine visitors into customers. Its critically significant that you offer them some reason to give you their email address so you can continue to contact them. This is a critical but often ignored part of a good online advertising strategy.  

Once youve got those basics down, you can move on to a more advanced marketing strategy like using pay per click advertising to bring targeted visitor to your site. But remember, if your internet site isnt aimed towards giving these people what they want, then you are going to wasting their time and your money.  

There are complete books of a way to use the web effectively from business, but if you follow the online promotional strategy in this article, youll already be miles ahead of the competition. For one case study you can see My Clickbank Business review.

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Getting the Most From Google Adwords

August 11, 2009 By Leave a Comment
by Nigel Mantis

Sometimes a full-time job just doesn’t meet the financial satisfaction of most people, therefore people look for other ways to get additional income. Placing Google ads is one of the most popular ways to make money on line. These advertisements can be used to draw web traffic to the site that has goods for sale to the public.

Think about the exact words you will use for the advertisement. Or better yet, think about what other people would use as keywords in search engines that would cause your advertisement to pop up. Then create a Google account and following the simple instructions to choose ad words or ad sense. Either way traffic will arrive on your business site, and that is the motive here.

After the traffic arrives at your business website, make sure you have your pages ready to accept orders. The orders will start rolling in, and you probably will not have a lot of time to make changes to the web pages. This precaution step, can save a lot of time later on down the road.

In some Google tools, a person can get paid every time someone clicks on their ad. This way to make money, will result in a person gaining a click bank account. Click bank accounts only handle payments made for information transfers. In other words, there are no physical goods or services flowing through click bank’s payment processing program. There are a number of guidelines that will need to be followed while using click bank.

Google ads do not always have to be in perfect English grammar. Remember these ads are going all around the globe. Other languages do not follow the same grammar even when their language is translated into English. For example, in Spanish the noun does not always come before the verb, and when spoken sounds weird to a native English speaking person. These people will type into the computer search engine, exactly how they talk.

Always remember, to state your advertisement as clear and precise as possible. Do not try to use words within your ad that are not common. Keep the vocabulary on an elementary level, this way even those that do not have good English skills will be able to comprehend the advertisement. Using big words in an attempt to sound professional does not sell your product. You will have better luck by using words containing three to five letters. Keep it simple.

After the ad is ready to launch, Google ads will put the ad on the web pages that are offering something that is similar to the product description. Again, the words that are used to describe are crucial.

Lastly, you now know how to use the advantages of Google ad words to promote your business. Utilize this knowledge, and apply the word skills, and your business will succeed with ease.

About the Author:
Maximize your business potential by advertising for free online find out more here
Filed Under: Advertising Tagged With: , , , , ,

Understanding Twitter: A Tell All Guide

August 8, 2009 By Leave a Comment
by Michael Fleischner

A number of weeks ago, a good friend turned me on to the social media phenomenon called Twitter. I have to say that I’m not a heavy user of social media and quite honestly don’t see the purpose. At least that’s what I thought prior to my experience. Three months later my thoughts and feeling have changed rather significantly.

Once I got online and started using Twitter, I better understood the fascination with this seemingly simple tool. It has its own vocabulary, functionality, and many features that you may not know about. Of course, the only way to truly understand Twitter is to read a how to guide, watch a video, or use a third party platform for managing Twitter related tasks.

After having some time getting used to Twitter and what it can do for me, I quickly learned the benefit of a far reaching social media tool. Having interest in tasks related to my job, hobbies, and other activities, I found large numbers of Twitter users who share the same interests. This is great for identifying a support group of other users who can discuss ideas and from whom you can learn a great deal. The other thing that’s so amazing is that you can get access to celebrities that are using the tool as well. They write about their lives and even share a personal anecdote from time to time. Twitter gives you a direct line to many people you thought weren’t within reach. This really does a lot to bring us closer to one another.

When you find a group of individuals who share your interests, concerns, and are willing to have a discussion around them, it enriches your experience. This is especially true as I have built a small following of people within my area of interest. When I have a question or topic that needs discussion, this group is there to share what they know and comment on my messages, also called tweets. When users respond to one of my messages, pushing it out to their followers, it is called re-tweeting.

Twitter allows you to easily filter your network of followers and those you follow. In addition, you can filter the information you receive from others. The good news is that you can respond to individual posts or chose to do nothing. The communication path is in your control. Another great thing about posts from others is that they usually contain links to helpful information on the web. You can follow these links or ignore them. Either way you have access to information you may otherwise never have found.

I was not an early adopter of social media and for good cause. I never saw the point of Tweeting or trying to build a fan base. However, now that I’ve gotten my feet wet and have a good deal more experience with Twitter, I see that it’s not only good for getting information but giving it as well. If you are trying to determine the value of Twitter from the outside then I encourage you to role up your sleeves and give it a try. Unfortunately you can’t appreciate it unless you do.

About the Author:
Michael Fleischner is a marketing expert with more than 14 years of marketing experience. He is also the President and founder of MarketingScoop.com which offers helpful marketing resources and SEO training.
Filed Under: Social Media Tagged With: , , , , , ,

Due To So Many People Abusing SEO Methods, Google Has Made It Much More Difficult To Rank Higher

July 23, 2009 By Leave a Comment
by Jason Glover

Dear Friend,

If you are interested in using keywords to help your website rank higher, you should be certain you do some keyword research prior to doing this. Due to the abuse of keywords, search engines are now designed to track your activity. So, you must be very careful about your use of keywords in your content.

It is best to provide links in basic html rather than the use of more complex programming because this method tends to work much better when using keywords. This method is much easier to get higher rankings with as well.

Due to so many people abusing SEO methods, Google has made it much more difficult to rank higher. It now will require you much longer to do and may even take more work. The best advice is to continue to use the same domain over time. If you start with a new domain, this will only increase the amount of time it takes for you to rank higher.

Also, it is imperative to put the necessary amount of keywords and the right keywords throughout the article. In order to get the best keywords, you should do keyword market research. This will be the help you need to find the best keywords to make your SEO efforts more effective.

You must however, take the time to perform some market keyword research to help you get the most benefits from the use of our keywords. You need to have keywords that are relevant to your content and that your articles are well-written.

Another way to assist you is to write your articles to your target audience. If you are selling teen clothing, you don’t want to use keywords such as ,”old”, this is not what will lead your potential young buyers to your site. You must use keywords that are relevant to what you have to offer the looker in order to get the most exposure.

Be very specific with your keywords. It is important not to generalize your keywords because most people when shopping online are very specific about what they are looking for. The more specific you are with keywords, the more likely you will get visitors that turn in to customers.

You should put a lot of research and effort into choosing the right keywords. You need to decide on keyword that match your search strings. Also, make sure keywords are placed correctly through the article. By having an article with lots of information and the keywords strategically placed, you will have a much better chance of your SEO efforts being effective.

Finally, in order to be successful when it comes to increasing you traffic, you must not only use keyword that you have done market research on but keywords you know are specific to what you have to sell. The only way to get the profit you want is to get people to your site that is looking for what you have to offer. Otherwise, it is a waste of time.

About the Author:
Over the years Jason has help focus many individuals on how to generate money from their websites. Make sure to visit his site to get more Free Tips on Creative Ways To Increase Traffic To Your Website – www.WhoIsJasonGlover.com.
Filed Under: Advertising Tagged With: , , , , , , , , , , ,

Strategies for Optimizing Your Website and Achieving Number One Rankings

June 10, 2009 By 2 Comments
by Michael Fleischner

Don’t believe it when you hear that search engine optimization is totally free. The truth is that organic results themselves don’t cost a whole lot but the effort required to achieve those results are expensive. Whether you are paying someone to optimize your website or build inbound links, achieving top rankings for your website require time and money.

Before undergoing any changes to a blog or web site, you must determine what keywords people are using to search for your programs. You want keyword terms that are frequently used but have little or no competition from other websites. This improves the chances of increasing search rankings significantly. Marketing professionals can research possible keywords by talking to current students and using free online tools such as Adwords Tool which provides estimates of search volume and advertising competitiveness.

After choosing a keyword or set of keywords you’d like to optimize for, it’s time to do a little research. Do a Google search for the keywords you are considering and evaluate the websites in the first three positions of search results. Take a look at each website and determine their Google PR, web site age, number of inbound links and other ranking factors. After doing a bit of research you’ll have a good determination as to whether or not you can out rank them based on your SEO efforts.

The next step is to do research using Alexa. This site provides additional details that can help you determine whether or not the keyword you’ve chosen can bring you success. While researching your competitors, Alexa will provide additional details on site strength including age and sites linking in. If the number one ranked site has less than two million competing pages and few in bound links, then you have a good chance of outranking them.

Upon deciding which keyword phrase is ideal for your search engine optimization campaign, the next step is to design your site in a way that is both easy to read and highly accessible by all search engines. Consider breaking up your search engine optimization campaign into on page optimization factors and off page optimization factors. By addressing both, you can quickly influence rankings in a positive way. Consider starting with site design that integrates SEO best practices including meta tags, headers, and typeface. Once complete, turn your attention towards building links to your web site.

The most heavily stressed factor for Google is the PR of those sites linking to your website. The best links are those from highly ranked pages, particularly in relation to your chosen. A hundred links from strong web pages are worth more than 1,000 weak ones. So focus you link building efforts on sites that are in your niche and have a high Google PR. Links should also use your keyword phrases as the link text instead of your URL.

Succeeding online with SEO is your ticket to success. This is especially true if you can’t afford the large pay-per-click budgets that advertisers are spending to get their web site promoted. Consider on page optimization techniques and off page optimization techniques like linking building to improve rankings and enhance your search engine presence.

About the Author:
Do you want to improve search engine rankings for your website? Visit the SEO Elite Software Review for powerful optimization secrets on how to improve search ranking for any web site or blog in less than 24 hours.
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Strategies for Improving the Results of Content Network PPC Campaigns

June 10, 2009 By Leave a Comment
by Michael Fleischner

Internet marketers have been trying to gain an edge with PPC marketing for nearly a decade. The problem is that much of the information that has been published on PPC has been focused on search only instead of including search partners and content. These areas account for a large amount of traffic and pay-per-click related revenue.

With so much experience in the area of PPC, more online marketers are providing information about what’s working and what isn’t. The only downside is that a number so called gurus will charge you thousands of dollars to share what they’ve learned the hard way. Many people have tried to succeed with the content network and quickly abandoned because they couldn’t find the secret formula or what truly worked.

Many people are making money today on Google’s content network thanks to the help of new resources and information. As more online marketing professionals have been using pay-per-click and working to enhance the overall quality of their campaigns, they’ve been turning to Content Network advertising in large numbers. As they learn, they share their information and improve the overall interest in making money with content.

One of the most popular strategies is grouping related keywords for your content network Adgroups. An adgroup is a set of related keywords used to trigger a pay-per-click ad. By using about 30 to 50 keywords per adgroup, search engines have a better way to classify your targeted content and serve up ads appropriately. The result is a higher click through rate, quality score, and corresponding cost reduction.

You can now find a number of online resources to help you improve your content network marketing. The most popular tool for PPC marketing on the content network is called Content Bully. There’s a small handful of other tools available but because so few people have done well withmarketing on Google’s Content Network, content specific PPC resources haven’t been created.

Consider using an online resource to help you evaluated which resources can most effectively transform your PPC campaigns, resulting in lower costs and higher profitability. As many of you know, the challenge with content related campaigns is that it takes a lot of clicks before you can adequately assess a campaign’s effectiveness. This is where online tools like Content Bully come into play. You can spend more of your time on implementing your campaigns versus the tedious research of finding the most profitable campaigns.

By finding the most profitable pay per click campaigns, you also enjoy a number of additional benefits. My favorite is finding which affiliate products are being sold. Choosing the right affiliate products to sell can be a real chore. This is made easy though when you know which products are being sold for a profit by leading affiliates. Don’t leave the products you promote to choice. Make sure that you have system for considering which products can generate the greatest return.

As you learn more about creating profitable PPC campaigns on Google’s Content Network, you will make distinctions between content related marketing and search related marketing. The most important thing is to monitor and track your results. One of the best ways to do so is with helpful online tools and resources. Check out products like Content Bully, Googles Content Network Guidelines, and so. There’s a number of valuable tools available on the market that can improve your results and reduce your losses.

About the Author:
Do you want to start creating profitable Google content network campaigns within minutes? Can you say Content Bully? Download today’s leading PPC content network tool absolutely free by reading our Content Bully Review.
Filed Under: Advertising Tagged With: , , , , , , ,

Basic Website SEO Is Easy

June 9, 2009 By Leave a Comment
by Dave Furnevall

SEO or Search engine optimisation can seem like a difficult and technical area when starting your web marketing journey. Using the services of an SEO expert can be expensive but to be honest you can save yourself a ton of cash by doing a few basic things.

SEO is a vast topic and you will take a long time to be an expert but by following this guide you can optimise your site effectively and improve your traffic figures greatly.

Put simply SEO is the process of making your pages more focused, so the search engines are clearer what your page is about. There is nothing sinister about this technique, in fact it is fully approved by search engines as long as you don’t take it too far by trying to spam them with ‘black hat’ techniques or irrelevant content.

Backlinks From Other Sites

Search engines love links, it’s the backbone of the internet. The more links back to your pages the better as long as they are relevant to your content.

i.e. your site is about web design so links from sites about seo, photoshop and css are perfect. More general stuff is great too e.g. business, marketing and computers. Links from a site about motorbikes is not relevant so less useful as it makes your page topic unclear.

The actual ‘anchor text’ used by the linking page is also important. When you create great content that people want to link to, they will use text like ‘I found this great article about [website seo]‘ (where [ ] is the part they put the link) so search engines use this anchor text as a description of what the page is about. Links that have anchor text relating to your content are the best way to build your ranking.

Note – If you have contacts on other sites you can ask them to link to your page, just make sure they use different anchor text so it appears more natural.

Using Keywords

Writing valuable, informative articles is the cornerstone of any great site but with a few small tweaks you can make your writing much more effective. Before starting a new article take some time to research what keywords people are searching for (the google keyword tool is great for this) and base your content around this.

The keywords should be placed at regular intervals throughout the body of your article to 5-10% density (if you can without making it unreadable). It should also be placed once in the heading of the article. Don’t go crazy here though, the article still needs to read well, users will just click away if it does’t interest them and search engines don’t like keyword stuffing either.

Alternatively articles you create can be submitted to article directory sites where you can choose which anchor text is used in the links to your site.

Relevant Domain, Meta Tags and URL

To add to the overall website SEO using a domain related to your topic is important. So if your site is about indian monkeys www.indianmonkeys.com is perfect as it contains your chosen keywords. You can add the keywords in the URL i.e. the filename of your page. If your page is about ‘brown indian tree monkeys’ a page named brown-indian-tree-monkeys.html is great as the full url would then be www.indianmonkeys.com/brown-indian-tree-monkeys.html. It needs to be relevant but don’t overdo the keywords and categorise the site clearly for easy navigation.

Meta tags reside in the HTML code of your page. They are less important these days but you should still place your keywords in the title, keywords and description tags, making sure it is human friendly to read.

Basic website SEO is easy, if you do just these three things you will see great results in your traffic and conversions.

About the Author:
Simple, straightforward and fun ways to make money online can be found at Dave Furnevall’s internet marketing blog.
Filed Under: SEO Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Much Profit is a Sufficient Amount? Read This.

May 30, 2009 By Leave a Comment

Optimization is an example of the most typical issues amateurs have when using Pay Per Click (PPC) advertising, like Google Adwords. 

Simply picking some good keywords and paying a high Cost Per Click (CPC) rate isn’t going to keep you in business long. There’s basically some simple mathematics behind it that will noticeably help you find your way to profitable PPC campaigns. 

Before you start a PPC advert campaign to sell your products, you need to know the following two things:

1.How much profit you make from each sale

2.How many unique visitors you’re able to your website (on average) before a sale is done (Note: you should be in a position to get statistical data from your web host that list the quantity of unique visitors to your internet site on a given day.

Let’s say you sell a dog coaching course for $47.00 and you figure out your profit to be $40.00 per sale. You find that your website gets 100 unique visitors before you generate one sale.

So, taking the info above…. for each unique visitor, you can pay $40.00 / one hundred = 0.40 cents to break even point, make no money and lose no money. However, since your goal is to earn income, you clearly need to pay less for each unique visitor.

Now when you research the keywords and keyphrases to use in your PPC campaign, you now know that you cannot spend more than .40 cents on any click to stay clear of the negative. A good plan might be to find the keywords and keyprases that will get you a decent Adrank which is the position of your ad with a cost of .25 cents or less.

Let’s say you target to pay .25 cents ( roughly ) for each click to your internet site. That should leave you with .15 cents profit for each shopper. Granted, not all purchasers make a purchase, but at last if your conversion rates stay the same you must average .15 cents profit on each click.

If you make .15 cents on each unique visitor, and you drive 1000 unique visitors to your internet site every day via your PPC adverts, then you will make ( roughly ) 1000 x .15 = $150.00 per day.

There’s the easy math behind PPC advertising…

If you are serious about earning profits with Google Adwords, then you actually need to take Chad Trents Profits Blueprint Course. Working From Home Is Hard, If You Have The Wrong Information.

 

 

 

Filed Under: Marketing Tagged With: , , , , , ,
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