What good is an idea that is never shared?
A site buried in a pile of search results is like an idea you don’t tell anybody about. You may have the perfect strategy to save the world, know all about the dangers even clean coal poses for the environment and cancer rates, even have a few recycling ideas to share, but if nobody can find your site to find out about them, you may as well be talking to a tree. Politics needs to be shared, but if nobody can find you, no sharing can possibly take place.
There’s never been a better place to promote politics and ideas than the Internet. Obama proved the web’s effectiveness by using it to connect to voters who were outside of traditional political spheres. If you want to turn the world on to saving the environment and living sustainably on the earth, there’s no better place to get started than online.
If a web site exists in the woods of the Internet and nobody knows about it, does it really make a sound?
Ideas are exchanged over the Internet every day like the flow of electricity. In fact, the web can be one of the most powerful educational tools when it comes to global warming, the dangers of pesticides or the risks of nuclear power.
But if you’re ever going to promote those ideas, people need to find your site. Since most people rarely look past the first few pages of search returns, your site needs to be on the first page or two of results to ever get noticed. Consistently ranking at the top can be done through a perpetual marketing strategy that builds your site up with relevant content. On top of compelling content rich in keywords, your site also needs to be linked to other quality sites in order to improve its link prestige and its relevance in the eyes of the search engines.
It can be done by adding quality content to your site that’s rich in the keywords people use to find your ideas. Good marketing is not only search engine friendly, but compelling, intriguing and useful as well. The more people can get out of your site, the more they’ll visit it, resulting in substantial turn around and traffic.
Interest in a site can snowball. As more people visit it using those key terms, Google takes notice and assigns more value to the site. As important sites also link to your site, it gains further value that adds up to consistently high rankings, more traffic, and a continual exposure to your ideas and environmental strategies.