When designing a new web site, there is a great deal to consider before you begin. Have you chosen a good niche? Have you organized your content in a way that is search engine friendly? Do you have a URL that makes it easy for search engine spiders to know what your website is all about?
Even if you have done all of the pre work to ensure that you are going to develop a web site that meets your needs, you must consider the needs of search engine spiders and SEO. Search engine optimization of web site design is easy if you know what to do.
The beginning step is to build your web site in html and use cascading style sheets (CSS). Style sheets keeps your code to a minimum and helps to provide a consistent look across your website. The design of your site needs to be clean while providing easy to use navigation.
Web pages should always use their own unique meta tags. The key tags to be included are the title, description, and keywords tags. The keyword phrase you are optimizing for should be included within your meta tags as well as on the physical web page. Make sure that your style sheet includes your keyword phrase at the top and bottom of your webpages.
One way to accomplish this is by starting your title tag with your keyword phrase. At the end of each page, include a copyright notice followed by your keyword phrase. One example is Copyright 2009. MarketingScoop.com Marketing Expert. If marketing expert is your keyword phrase it should be included as the footer in your CSS template.
In addition to the beginning and end of your web page, focus SEO design with these helpful tips. Include your keyword phrase in both an H1 header and H2 Sub header. Keep your keyword density between 4 and 6 percent. Also, make sure that your keyword phrase is in bold, italic, and underlined. And lastly, keep your word count to between three hundred to six hundred words.
By using the right SEO design techniques you can improve the overall effectiveness of your website in the eyes of search engines. The keys it to expose keywords to search engine spiders in a simple and straight forward manner. If you want to take advantage of design to improve your rankings, keep these SEO techniques in mind and use them.