There is a lot of nonsense written about copywriting.
The more prescriptive copy writing courses describe how to write copy, seemingly suitable for any PPC campaign, regardless of audience. “Use big hooks, create immediacy, use long sales copy, tell a story, start with “Dear Friend”.
There’s really no such thing as generic rules for copywriting. [...]

Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview Andy Mott, Senior Manager of Research Partnerships.

In a former life, I was a corporate trainer. I was young, naive and was told to go teach management classes to people who had been managers since before I was born. My main problem was that I had all of my hair and none of it was gray.
They were polite, for the most [...]

How do you handle your phone number on your website? Don’t just use your best hunch, use this metrics idea to make a data-driven decision. Here are some insights that we can draw from measuring inbound marketing’s cost per acquisition.

For the longest time, Google kept searchers’ actual queries close to the vest. Their search term report lumped most actual user searches into “Other Queries”.
In early 2009, Google finally included the details of what make up these “Other Queries” instantly creating a number of highly useful data points.
How can you generate actionable data from [...]

Upsells are everywhere. Don’t believe me? Look at out current trip to Las Vegas. Even before we could make it through airport security we were hit with an upsell offer for first class setting on our flight.
Then at the indoor skydiving we were offered an option to buy a DVD of our time in the [...]

Well Christopher and I are headed off to Las Vegas for Affiliate Summit West. We had to get up at o-dark-thirty to catch our flight out from Dallas and while we were waiting to board I snapped this picture on the terminal wall.
Given the fact that we’re headed to an event that’s filled with work [...]

If you like doing something and were going to do it anyway, is it really considered work?
Old way:
Work hard in school, learn a lot, get a good job, work even harder, earn your way up, retire after 40 years.
New way:
Start an internet business doing what you love to do, retire immediately.
Working is doing a task [...]