Color Theory for the Color-Blind
“Sweetheart, does this match?”
“No it doesn’t. You’re not really going to wear that are you?”
Color is not my thing. My wife, on the other hand, is a graphic designer. When we were getting carpet for our house, she brought out 3 samples and asked me which one I liked more.
“The [...]
“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.”
-Ralph Waldo Emerson
I had a very smart individual, Jon Cartier, once tell me that you [...]
Yahoo! Search Marketing has long failed to innovate at the pace of Google AdWords – with a less sophisticated quality score, more limited negative keyword filtering, and making it quite hard to block many forms of rampant ad syndication & click fraud. Sometimes if you tracked the scam clicks it was possible to get a [...]
Is social media all about connecting online or can it be used to keep people connected to what’s happening in their local community? I say it can do both, and here’s my story to back it up.
Our small East Texas town of Sulphur Springs is running a campaign to revitalize our historic downtown area. Last [...]
An aspect that often confuses those new to PPC – and many of those not so new -is Google’s quality score.
The quality score is a test of your keywords worthiness. The quality score is used on all your keywords, and is used by Google as a test of your campaigns relevance. The more relevant your [...]
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders…
Before we headed out for Affiliate Summit West last month, we recorded a podcast where we ask the question, “if you died today, what would your Twitter, Facebook, or LinkedIn status updates say about you for eternity?” And just to swing the pendulum wide, we also talked about using the iPhone for business. How’s that [...]
Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)…