We may be in a recession, but one area is booming.
Smart phones.
As handset costs are driven down, more people are switching to smart phones, such as iPhones & BlackBerrys. Internet usage on mobile phones is increasing, and may well displace much PC and laptop usage.
There are already phones on the market using 1 gigahertz chips, [...]
What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on…
If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on…
Walmart doesn’t compete with Home Depot. And believe it or not, in my mind, Home Depot doesn’t compete with Ace Hardware. Home Depot may have a lot of similar products, but every time I walk into Ace Hardware, I get to talk to an 80 year old guy who can build anything from scratch and [...]
Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…
Do you sometimes feel you can’t squeeze any more performance out of your campaigns? You’ve optimized everything, and you just can’t boost performance much further?
Have you looked at your international options?
Articles on PPC tend to focus on the US market. Let’s take a look at the massive opportunities in the international market, [...]
Jeff Haynie from Appcelerator recently gave a presentation to the DFW WordPress Meetup group at the Dallas Art Institute covering the Titanium Mobile App development platform. During his talk he showed how the Titanium Mobile platform makes it easy for anyone who knows javascript, css, and html to create an app that runs natively on [...]
How do symbols in subject lines affect deliverability, open rate, and click-through rate?