Marketing chiropractic can be challenging. Look no further, then, as you have a very simple yet very powerful tool in YouTube’s new video sharing features.
Read on, and learn more about this technology, which gives practically anybody to virally share your office tours and/or educational videos with their Facebook, MySpace and Twitter friends, all with a simple click.
YouTube as a Marketing Opportunity
“Why should I make the effort to put an office tour, educational video or promotional content online on YouTube?” or “Will posting videos on YouTube get me more clients?” or “Will YouTube even have an effect on my marketing chiropractic campaigns at all?” You may be asking these questions now.
Consider these facts, then, before passing judgment:
* YouTube is the third most visited website on the Internet. * YouTube is second most popular search engines, second only to Google * The average YouTube visitor will watch about 21 minutes worth of video daily while they surf the website. * 65% of people who watch videos online will be between 35 to 64 years old, making them ideal targets for your marketing chiropractic. The average YouTube user is not a stereotypical 13 year old kid who is always busy online, uploading stuff he thinks to be “funny”.
To put it straight, the immense size of YouTube as a website, along with its scope, means that there will be a great chance of people chancing (pardon the pun) on your video. Add the fact that Google is quite recently taking a liking to online videos in its’ results, and you will see the point I’m trying to arrive at: keyword appropriately, a marketing chiropractic video has a high chance of ranking high in Google’s search engine results. Many a client of mine has had marketing success within merely 4 hours of posting their first video.
The “viral” nature of YouTube video, though, has to be its best trait. When a patient, or a potential one, watches your video, he can tell his friend about it, even easily email a link to it if he wishes to. Statistical research has shown this to apply to about 68% of YouTube users, who send these to family and friends. This means that even a single video has the potential to be a viral marketing sensation that will be responsible for bringing interested, potential patients in by the truckload every day.
The Power of the New Feature: Instant Sharing
YouTube has recently placed new “share” buttons under each its videos, making sharing compatible for:
* MySpace * Facebook * Twitter
The new sharing feature allows the viewer to send video links to their entire Facebook, Twitter or MySpace friends lists with just one click. This can turn just one viewer into a viral machine that translates to 3, 5, 10 or even 20 more, with, again, just one click. Never before has spreading marketing chiropractic messages been so simple and easy a process.
Think, now, of the possibilities for you and your business.