If you are commencing on the complex road of reciprocal link building, then selected off the shelf software that will help you verify the incoming links is a excellent suggestion. You need to be running frequent checks of all you incoming links to check that they haven’t concealed or removed your links and that they haven’t implemented any actions that will cover your link from the search engines.
Also, as people stumble on your links, ideally your software will process these plain checks against each future link, allow you to inspect the links and then list them in a categorised way. The links software that I operate for this purpose is as a rule Link Machine and I’ve used it on a lot of my own sites, over and above customers’ sites.
It’s not complete, there are ways around the checks that assorted people know how to take advantage of, so you need to be on your guard against them. But the package has a basic version that is complimentary to put in and is easy to publish and set up. What’s more, it has many other search engine features such as the capacity to randomly change the page you are asking people link to and also the text that they are using. This means that there is a excellent array in the incoming links, which may aid to trick the search engines into deciding that they are actual links, rather than generated reciprocal links. The reasoning at the back of this being that generated links will usually always use the same anchor text and destination page.
As I said, there are countless tricks that I’ve noticed people use to try to get free links. Link Machine will catch for many cheats, for example rel=”nofollow”, but it doesn’t make sure that the page is in fact accessible to the search engines.
Link Machine also makes sure that offered links are from discrete pages, but some paid Search Engine Optimisation experts are getting around this. Instead of giving a link from a discrete site each time, they just add a parameter to the name of the page, which the page ignores. Link Machine sees the parameter and assumes they are legitimately different pages, whereas in actuality they are identical.
I think that the reason for this is that these so called experts are in fact not visiting sites, but instead using scripts to submit their links and this parameterised page means they don’t need to put any exertion into building new links pages.
So how do you uncover and put a stop to this taking place? Well, it’s not undemanding. On the whole these pages come from a standard couple of web site names, which are not the same as the one you are being asked to link to. As a rule, the site also doesn’t have a home page and isn’t listed on the search engines.
To foil these forged 3 way links but let good ones through, I just allow 3 way links where the page has a page rank. If the page is ranked or from the same site then I’m happy to let Link Machine to do it’s business, which it does suitably.
If you want to know more about links directories or want more home working ideas, then pop over to the blog to read more.
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