Home » SEO

Increase Traffic to Your Web Site Now Using Simple E-Mail Techniques

7 July 2009 No Comment

by Marty Dickinson

Building traffic to your Web site is all about getting the word out, and e-mail is one of the easiest and best ways to do that. People love to get mail, and will still open a message if it catches their eye. Here are some great ways to use e-mail to build traffic to your Web Site.

1. Tack a P.S. Onto Your Messages. In every message you send out, include a P.S. promoting a service or product that your company offers. This is often overlooked, but is a very effective way to promote your company and your Web site every time you send an email.

Many systems have the tools to let you set an automatic signature block that appears at the end of every email you send. Make sure the P.S. message is conversational and gives some intriguing facts about your company or a new product you have available. Dont forget to give the potential customer a link to take advantage of the offer either to your site or the individual offer page.

2. Newsletter Marketing. It may not seem so, but newsletters continue to be one of the most popular marketing strategies on the internet, if done properly. Your job is to create newsletters with relevant enough content that your subscribers open and read it consistently. It is a simple process to add an opt-in box to your Web site.

Communicating with your list on a weekly basis or more is still one of the most profitable things you can do with a Web site. There is a time and cost commitment with creating a newsletter, writing the content, and implementing the distribution of those emails, however the commitment can really pay off in high quality web site traffic.

3. Try Opt In E-Mail Lists. It is difficult to understand, but not all e-mails to folks you dont know is spam. Agreed, targeting e-mail to someone just because you have their e-mail address is not a great idea and you can get into some real trouble doing it. But there are systems out there who aggregate lists of email addresses for folks who have requested to receive emails on certain topics ” use one of these lists and even though you may not have communicated with these folks before you can get a really good response to your campaign.

Conduct a search on your favorite search engine for email advertising and you will find many options for sending a high volume of messages to qualified prospects for a really reasonable amount of money.

Obvious sales pitches dont work very well with this type of e-mail campaign. It is better suited if you offer a free give-away in your e-mail, such as a white paper or free e-course. If your give-a-way is high quality, you will have a quality list of genuine customer prospects in no time at all using this technique.

E-mail is here to stay, and building traffic to your Web site using tried and true e-mail strategies continues to be one of the best ways of creating high lists of qualified prospects quickly. The techniques are simple and inexpensive to implement, and every successful Internet entrepreneur should use e-mail as part of their overall traffic building strategy.

About the Author:

Marty Dickinson is the founder of HereNextYear.com which has assisted business founders to use the Internet to its highest potential for over 12 years. He is also the author of Web Marketing All In One Reference For Dummies. To discover even more Web site traffic builders that you can start using today, get your free white paper: 101 Ways to Get More Web Site Traffic at 101TrafficMethods.com.