The current popularity of Twitter and the fact that Twitter are trying to turn them selves into a real time search engine has made Google stand up and react.
Although we all know that fresh unique content was always essential to build power and authority on your site and also give your new post a freshness boost, there has been a slight tweak in the algo from what I am seeing over the last few days to give further power to fresh posts from authority and powerful sites.
What seems to be happening is that when a new post is created it gets indexed and then placed into a Top 10 position for some extremely competitive terms, this 10 over the next few days drops away on to page two, three and then finally disappears from the SERPs.
It seems as though Google have increased the algothirm to bring in fresh results a lot more. Once again this is nifty for that extra little bit of exposure.
One great example of this is the term “SEO“. First of all it was David Naylors post about geo targeting which came directly into the Top 10 and then slowly faded out as the post aged and then the Search engine journal post which hit the first page and then tardily started shifting out.
So could Google actually be heading for more real time results and if so could they want to strike up a partnership with Twitter, to see exactly which piece of fresh content actually deserves to have a ranking and which one does not, they could look at citations and also look at the amount of buzz and chatter that a certain post may be causing.
Whatsoever happens it will be beneficial to see how Google plan out this one and how it develops. Google will be facing some fierce competition in the next few years with a huge amount of new technology and new ideas coming into place. Google need to constantly be on the ball with innovative ideas and approaches.
For the best Web Design