Gaggle Ball Marketing

Does your marketing strategy resemble a large group of 5 year olds playing soccer?

When 5 year olds play soccer, you really are just watching 12 kids chase a ball while two goalies pick their nose. The cohesiveness and teamwork displayed on the field is reminiscent of crash test dummies. No one understands the concept of “playing position” or “passing the ball” to each other. Its a glorious mess that keeps the parents either wincing at the gaggle of kids launching their feet towards each other and occasionally kicking the ball or laughing at the reactions of the kids when they actually connect and the ball goes soaring.

As an adult trying to market your business on the internet, its important to remember to make each effort integrate and work with a bigger picture. “Playing position” is important in making each piece maximize its utility.

Way back when I was actually on the field (yes, they had soccer back then) I played “sweeper” position (not even sure that exists anymore). My job was to support the back line wherever needed. My role was NOT to score a goal. I was never supposed to cross the center line.

Each online marketing channel has a purpose and a role that it is best suited for. When you log into Facebook and your only intention is to close a sale, you are playing the wrong position. When your entire marketing plan consists of logging into the system of choice (Google ads, Twitter, YouTube, Guest Blogs, etc.) and closing the sale, you are really just mimicking “Gaggle Ball” for your marketing plan.

The idea here is to use each marketing channel in its strong suit. Twitter allows you to connect with a huge number of people. Don’t shut the door on someone by throwing used car salesmen tactics at them the moment they show interest. Use the venue correctly, by showing them who you are and why they should trust something you say.

Rather than making Google Ads, Twitter or YouTube all try and do the same thing, find out why each one is different and how to use each one to integrate into your big marketing picture. If you do this, you’ll discover that your marketing can be organized, integrated, and become more than just the sum of its parts. All you have to do is play your position.

Toff Ward
OpenSourceMarketer.com

Learn how to build and market your business online using open source tools.