According to a recent study, 40% of Twitter posts are pointless babble. How can you navigate the sea of banality to find the treasures that are rumored to lie in the new social media world…

Note: This post should have been published a week ago, but I’ve been absolutely buried creating video lessons for the membership so this article was overlooked. You should probably read the last post on the topic of Twitter if you haven’t already. So, here we go…
Like donuts, Twitter can make your stomach churn like the [...]

FULL DISCLOSURE: I’m new to Twitter. Really, really new. I’m not using any of the automatic tools.
Some of the things I am noticing are not impressive. Twitter isn’t bad itself, but how people are using it begs the question, “are you joking?”.
For instance, today I searched for a topic I was interested in learning about. [...]

Before we headed out for Affiliate Summit West last month, we recorded a podcast where we ask the question, “if you died today, what would your Twitter, Facebook, or LinkedIn status updates say about you for eternity?” And just to swing the pendulum wide, we also talked about using the iPhone for business. How’s that [...]

Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)…

How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy…

Here are the nine MarketingExperiments blog posts your peers found most valuable…

Are you getting at least 100 new visitors to your blog everyday?
If not, it may be that your blog is not optimized for the search engines, which is where people begin their search for products and services online.
Some “search engine experts” would have you believe that search engine optimization requires a lot of advanced techniques [...]