In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…
In the age of social media, transparent marketing is no longer much of a choice. Every company is now transparent, whether they’d like to be or not, thanks to an army of bloggers, tweeters, and Facebookies. So let’s take a look…
One-off test gains are always exciting. But true ROI lies in understanding the big picture – not just where you’re winning but where you’re losing as well. Before our upcoming web clinic on this topic, let’s see what your peers are doing…
A few weeks ago, we published a powerful Facebook case study that generated a lot of questions from the MarketingExperiments community of marketers. So I tracked down one of the key marketers that drove this success and dug a little deeper into the story to help you identify strategic ways to produce your own social media marketing triumphs…
Social media marketing is a feedburningly hot topic for online marketers. And while many of us focus on the latest and greatest platform or technique, one fundamental question often get’s overlooked – who are the best people in your organization to carry out all of these social media initiatives?
In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…
In this case study, not only does the marketer drive huge growth in Facebook fans and generate hundreds of thousands of dollars, the very growth in Facebook fans becomes a proof point in media coverage…
Is your Twitter name so overweight that it can’t fit into retweets? Do you even have difficulty squeezing the name into a tweet. Does your handle make people cringe to type it?
Face it, Twitter is for dieters. Bit.ly, Tinyurl.com, qwkurl.com have all figured it out. Those 140lbs, um, I mean characters, are a maximum. [...]
Is your Twitter name so overweight that it can’t fit into retweets? Do you even have difficulty squeezing the name into a tweet. Does your handle make people cringe to type it?
Face it, Twitter is for dieters. Bit.ly, Tinyurl.com, qwkurl.com have all figured it out. Those 140lbs, um, I mean characters, are a maximum. [...]
Everybody is talking about social media, but how many marketers are listening and doing. Read more to discover a process-oriented workflow aimed at helping you listen (and respond) using social media…
