Should I optimize my website for Search Engines or market my website to search engines? That’s a big question and I’ve seen lots of confusion in the SEO vs SEM debate. The answer is…”you have to do both”.

Search Engine Optimization is usually seen as a subset of Search Engine Marketing. I honestly prefer to think of them as internal versus external.

Internal
There are many things you can do to make your website more “search friendly”. Google likes blog entries, tags, meta descriptions, alt tags, keyword placement, keyword density, and site maps (plus many many other things). All of these items are on your website and make Google happier when looking at your website. The idea here is to really work your butt kissing valet skills on Google when they show up at your door. Park their car, wipe their nose, complement their spouse and make damn sure their water glass is always full. When the big boy on the block shows up, make it well worth their trip.

External
Just because your own website is chock full of brown nosing goodness, doesn’t mean Google will even deign to send people to your door. Google wants to know that it is sending people to the “right” place, and not just a hole in the wall that talks a good game. There needs to be lots of people (websites) telling everyone how great the place is (hyperlink to your website) in order to be recommended. Each hyperlink is a vote and the more votes your website has the more you will be noticed and recommended. Please remember that not all votes carry the same weight. A vote from your 20 cousins (all named Daryl) isn’t considered as valuable as a direct recommendation from a major news station (or talk show host). Not only that, but you will need to use those same keywords from your optimized website when you go out and start building your constituency. Marketing hasn’t changed as much as people think, it simply started using new tools online.

You want new visitors to your website to find you for the right reasons and you want existing visitors to see exactly what they were looking for when they get to your website. This is a simple concept, but can be very time consuming if you haven’t already figured out your business model and specific target audience.

The objective is not SEO or SEM. The objective is to increase sales, or expose your branding, or relay a positive image. SEO and SEM can move your goals forward, but if you don’t know your real goals, then you’re just throwing your Cheetos to the pidgeons and getting pooped on as they fly away.

Toff Ward
OpenSourceMarketer.com

Accelerate your business online using Facebook.

To wit, a site like GoodSearch. GoodSearch is a search engine, except it’s not. It’s really an advertising platform that donates 50% of its revenue to charities (“You search, we give”) that leverages the commodity of search, in this case Yahoo (which itself is powered by Microsoft Bing).

And, of course, GoodSearch is not unique in this respect. There are many businesses built on the commodity of search. Perhaps we’ll soon see a search futures market develop so it can be traded right along with pork bellies.

The paradox of search commoditization

Now here’s the rub. When most product categories achieve commoditization, innovation dies (think generic drugs) in favor of merciless cost cutting (since once a product is perceived as a commodity the only difference becomes price).

Search has been the opposite – innovation is still occurring at a breakneck pace. So we’re left at an interesting crossroads. Social media marketing is new enough that most marketers recognize the huge learning curve, print advertising is established enough that experience in itself is quite valuable, but search is a shade of gray. As the financial services ads (must legally) tell you, “Past performance is no guarantee of future results.”

When it comes to search, you need a GPS system, not a map

For all of the above reasons, I’m glad there are people like Jen Doyle in the marketing world. Jen is a Research Analyst at our sister company, MarketingSherpa.

Along with her peers, she is constantly delving into hot-button marketing topics to help you discover how to best use these ever-changing tactics. So what you get is an ever-changing GPS system that helps you navigate this new terrain, not a map that shows you best practices from several years go.

Jen and her team have launched a new research project into search marketing, and she was kind enough to update us on the latest developments in search…

What has changed in search marketing since your last Benchmark Report one year ago?

Any search-engine marketer knows how quickly things change with search, and the past year has been no exception. Between social media’s growth and search innovations such as real-time search and personalization, there are a lot of unanswered questions for search-engine marketers.

How are marketers perceiving and reacting to these new changes in search? This year’s Search Engine Marketing Benchmark Report will be stacked with a wealth of information on balancing search and social media to achieve optimal success, as well as sections dedicated to search innovations.

You mention that the rocket-like ascendancy of social media has had an impact. So how can social media help with search engine optimization (SEO)?

One of the most effective, and most difficult, SEO tactics is generating inbound links. With social media, you can generate highly relevant inbound links to your site by attracting links from blogs, forums, social networking sites, and other social media channels.

Another great benefit search engine marketers are reaping out of social media is increasing the number of listings that get displayed for their brand in the search engine results pages (SERPs), pushing their competition to lower rankings and increasing the click-through rates on their own listings.

How can you use social media to optimize for multimedia and universal search, from blended listings to focused multimedia search such as Google Images?

When optimizing multimedia content for search engines, you must strike a balance between traditional SEO tactics and social media integration.

For starters, whether you’re optimizing a video, an image, or a slide presentation, you need to make sure you have good, relevant, link-worthy content. Additionally, check to see that your multimedia sharing site has options to add title tags, description tags, etc. and then optimize these tags for your target keywords.

You can then utilize social media to generate inbound links (not to mention traffic) to your content.

Has social media made universal search more competitive (i.e., harder to get towards the top of listings)?

The search landscape is growing more competitive in nature over time, and this is partly due to social media. Social media has added another venue for marketers to up their SEO ante, so to speak. As the competition is stepping up their game, it continues to be a challenge to keep up.

MarketingSherpa has recently published Social Media Marketing research. In that research, did you find that SEO was the main reason most marketers are using social media?

There are a number of target business objectives that can be achieved with social media, and search engine optimization is a popular one indeed.

Other popular objectives include increasing website traffic, lead volume, sales revenue, and improving brand reputation and awareness. These objectives, of course, can also be achieved with SEO. The key is to balance your SEO efforts with social media in order to achieve success towards these common objectives.

And perhaps as the flip side to that, how can you leverage search to best get your social media content (like blog posts) some traffic?

Whether it be a blog, a Facebook fan page, or a Linkedin profile, leveraging search to attract traffic to social media content starts with good, link-worthy, keyword-targeted content. And a lot of it. You will naturally generate inbound links by creating social media content, and the search engines will take notice.

For your blog, it’s important to use the same optimization techniques you would use for your regular website – and definitely link to your blog from your homepage (or the page on your site with the highest page rank) using optimized anchor text.

Again, the goal here is to achieve balance in your SEO and social media efforts to achieve success.

What are some possible tactics to help more traditional media, like PDFs, get good SEO results using social media sharing options (as opposed to just keywords, etc)?

Taking advantage of social bookmarking sites is a great way to get more traditional media, like PDFs, ranked.

For one, the search engines crawl social bookmarking sites at a high frequency, so the likelihood that your content will get indexed quickly increases as you generate bookmarks.

Social bookmarking sites can also help get your PDFs well-ranked because of the inbound links you will be generating. You can increase the likelihood of generating inbound links by adding social bookmarking icons to your content so that visitors can instantly bookmark or share your content.

Share your search marketing insights

Jen and her colleagues at MarketingSherpa want to hear how you use search marketing in your day-to-day job. They’ve created a quick, easy-to-answer survey to help you add your insights to the search marketing “GPS system” they are creating for the industry. As a special thank you, everyone who participates in the survey will receive a free executive summary report. Survey participants will also be invited to an exclusive webinar covering a review of the results.

Related resources

Paid Search Marketing

SEO Shortlist: 10 search optimization sites and resources

PPC Advertising

Wouldn’t it be great to get 8 hours worth of value out of 4 hours worth of actual work? I don’t know about you, but that’s an important business goal for me.

Whether I work 4 hours a day or 20 hours a day, I want the time spent to be as productive and useful to my business as possible and I don’t want my tasks to take any longer to accomplish than necessary. To give an example of what I mean, I recently discovered that I could cut my search engine optimization research time in half by using Market Samurai as my primary SEO research tool. That can be a pretty significant chunk of time to any website publisher.

With search engine optimization, it takes time to find keywords, check search traffic, analyze competition strength, cross reference trend information, and gathering information on backlinks counts and anchor link text. Spending time finding each piece of information adds up quickly and that can mean hours of research time that keeps you from doing other equally important things.

Prior to using Market Samurai, I used a collection of SEO tools for:

Keyword Research

• SEO Blogger Tool (Firefox Addon)
• SEO Book Keyword Suggestion Tool
• Google Adwords Tool
• Keyword Discovery Search Tool

Competitor Analysis

• SEO for Firefox (Firefox Addon)
• Yahoo Site Explorer
• Google  Search Modifiers

Rank Tracking

• SEO Books Rank Checker (Firefox Addon)
• WebCEO (PC)
• Link Assistant Rank Tracker (Mac)

These are all great SEO research tools and in some situations I do still use one or two of them, but overall I’ve found that I can get faster results using Market Samurai alone.

Instead of using multiple platform dependent tools whose data must all be cross referenced, I use one tool that works on any machine and supplies the information I need in one common interface. I don’t have to jump between tools and spend time working with the way each tool presents information. Market Samurai even does some analysis for me so I can spend more time making business decisions and less time crunching numbers.

So, if saving time is part of your business mindset and you find yourself spending more time than you think you should on researching keywords, assessing competitors and tracking your search engine placement, then take a look at Market Samurai. It will cut your search engine optimization research time in half and then you’ll have time for the rest of your business.

Charles McKeever
OpenSourceMarketer.com

Flip through the presentation I gave for the Dallas SEO Meetup group for a quick look at each of the tools mentioned in this article.

Do what YOU want and get PAID for it!

Now before you get all twisted up by the 4.92% slice of search engine traffic, keep in mind that these are relative percentages so the size of the Search Engines wedge depends on the overall amount of traffic you’re getting to your site. In some cases 4% equates to a a significant amount of search traffic. It’s kind of like having only 2% left of a tera-byte drive. That 2% is still a respectable amount of space. So 4% doesn’t always mean small.

The key point to consider is that search engines are fickle. Yes, visitors from search traffic are actively looking for products, services, and information about specific things, but we have to keep in mind that if an algorithm change means those searchers can’t find your site, then it doesn’t matter how targeted they are. You need to have more than one source of traffic, preferably sources that don’t change drastically overnight. If all your traffic comes from search engines then you are depending on them for all your walk up business. This can be a bad place to be.

A better mixture is to build up links from several website traffic sources like what’s shown in our graph above. With more traffic coming from referring sites and direct traffic you are less likely to have your overall traffic numbers drop suddenly, because you are less dependent on changes in the Google Caffeine search algorithm.

To be honest, I would rather see larger numbers for referring sites than direct traffic because that would mean that the site is being seen as an authority and other sites are likely pre-selling the visitor before they arrive on the site. That said, there are benefits of direct traffic that might not be obvious at first glance, such a visitor loyalty and responsiveness. These are harder to measure, but they offer the greatest amount of value.

Here are just few ways that you can increase your links from referring sites

1. Be the first to link to other sites. This will put your site on the radar of other site owners and they will be encouraged to check out what your doing and possibly link back to your content in their own articles.
2. Comment on other blogs. Leave good comments that add to the conversation that’s already going on. Don’t play know it all, but do write as much as you can to add value. If you say more than the author, that’s okay as long as you do it in a spirit of contribution and not one of “look at me”.
3. Write guest posts for other blogs. Website owners are continually looking for new content. They either have to write it themselves or they have to pay to have content written. If you contribute an article, then will be more than happy to link back to you as credit for your contribution. If the article adds value for the reader then this is a win win win situation for everyone involved.
4. Use social bookmarking sites. The excitement around these sites has mellowed a bit, but they are still good for getting click traffic to your site. As with all things in the social space though, keep in mind that you’ll get more value out of social bookmarking if you’re being social in the process. That means adding friends and being sure to bookmark their stuff as well.
5. Use social media sites regularly. Honestly, I see social media as a stronger form of marketing than anything we have ever seen online. If Facebook made search a prominent part of their offering I believe they would give Google something to worry about. But, that’s another article all together. Just remember that people use social media to share things and that’s exactly what you want people to do with your website.

If you are getting most of your traffic today from Google, or Yahoo, or even Bing, then great. You’re doing a great job. The search engines have found you and you must be doing something right because that’s translating into website visitors. Now, spend some time building on the other sides of the house. Start a campaign to build up your incoming links, or look for some cheap forms of paid traffic. Whatever you decide to do, make sure that you balance out that pie chart so that if the search engines sneeze, your visitor traffic won’t catch cold too.

Charles McKeever
OpenSourceMarketer.com

Do what YOU want and get PAID for it!

But while “Nine,” the blog post, can’t provide what Peter Travers from Rolling Stone describes as “…a hot-blooded musical fantasia”, I can share our nine most popular posts from 2009 full of lessons that will help you better understand successful viral videos and affiliate marketing, and improve your lead generation rate while building your email subscriber list. I’ll even throw in a (not quite as gushingly fabricated) review for each post from the Twittersphere.

At first glance, a film with a starry cast and yet another “Top Blog Posts of 2009 Roundup” have little in common beyond the name. But the tenth lesson is in the execution. If you’re a frequent visitor to the blog, you’ll notice our new Topsy Retweet Button. One way we use Twitter is to listen to you, our audience. This button is an easier way for you to tell us (and the rest of the Twitterverse) which posts provide you with real value that so you can be successful at what you do, which is how we define our success.

So the next time you’re tempted to look at Twitter as just a chance to gossip about how Nicole Kidman began rehearsals for “Nine” just four weeks after giving birth…stop. And listen. Your customers are trying to talk to you.

Now, let’s raise the curtain on the nine most valuable blog posts of 2009 as decided by you…our audience.

1. Twitter for businesses: 7 articles + tools you don’t want to miss – With hundreds of lists of Twitter tips and tools, and dozens more popping up each day, it’s getting impossible to keep up unless you work for Mashable. So in advance of June 19th’s Twitter Experiments: Getting beyond the “now what?” web clinic, we wanted to share some of our favorite tips, tools and articles related to the business side of Twitter. Instead of a laundry list of 87 tools or 143 people to follow, here are seven of the most valuable articles and resources we’ve seen lately. Enjoy. “This is good stuff…” @danfranktx
2. What else can I test… to increase email clickthrough rate? – Email marketing is still the most preferred and effective way channel marketers can communicate directly with their customers. Here are eight tactics that you can use or re-visit to increase your email clickthrough rate. “A few good ways to increase your email clickthroughs” @rickburnes
3. What do great viral videos have in common? – It’s always fascinating to see smart, unique and, occasionally crazy concepts come to life. Most interesting are those that somehow connect with a brand and really support brand awareness. Here a few of Gaby Diaz’s personal favorites. Besides being funny and eye-catching, what have these videos done right? “Short and straight to the point.” @brunoluis
4. Google adds more flexibility and intelligence to Analytics and Website Optimizer – At the 2009 Partner Summit, Google gave a preview of the new Website Optimizer (GWO) features as well as soon-to-be-launched, feature-packed version 4 of Google Analytics. So what’s new with GWO? Let’s take a look. “Google’s smarter Analytics and Website Optimizer. It’s about time” @jasonbarczewski
5. Affiliate marketing clinic study guide: 12 resources to get you going – For September 8th’s Affiliate Marketing web clinic, we explored this Internet-based marketing practice and how to optimize your programs. This shortlist contains a dozen of the best articles, research, forums, and related resources we’ve seen that can help those who are just starting out with affiliate marketing. “MarketingExperiments is an awesome free resource.” @bsainsbury
6. What else can I test … to improve my lead generation rate? – Lead capture forms can be a powerful business driver – if they are relevant to the surrounding content and your prospect’s motivation, and placed intuitively to meet the prospect’s eyepath and sequence of thoughts while viewing your page. Unfortunately, many forms aren’t living up to their potential in these key areas. “3 ways to optimize your lead generation forms (I need to try one of these)” @mandy_vavrinak
7. Alumni Questions: Reliable case studies, SEO, and test design – MarketingExperiments Training alumni often share their questions and concerns with our analysts before, during, and after they take one of our courses. These questions about reliable case studies, SEO, and test design are an example of the interaction you can expect if you attend a MarketingExperiments course. “Nice Q&A.” @diogenespassos
8. Email Marketing: Building Valuable Subscriber Lists on the Cheap – On December 2nd’s web clinic, we explored how to maximize revenue from your house list. In this blog post, let’s look at a strategy for building that list on the cheap. “7 steps to blog contests for rapid list growth” @vmodarelli
9. Creating a Culture of Testing: How to defeat the tyranny of best practices – Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling. “Testing: ‘It’s like eating chips while watching a football game, you just can’t stop’” @johnlapierre

Enough nostalgia! In mere hours 2009 will be gone and 2010 will be here. How can marketers prosper next year? Tell use your 2010 Internet Marketing Predictions. We’ll post the most visionary ideas to the blog in the New Year.

Q: Do you know any other resources, except MarketingExperiments and MarketingSherpa, that are good at providing useful insights from case studies?

Believe it or not, I’ve been in this Internet marketing field for two years (you’re probably here a lot longer) and been through a lot of misleading information until I accidently found you guys and really learned how to test things and see if they REALLY work instead of blindly believing some “gurus” who told me something like…”this is tested and it’s working 100%!” (the only thing that was truthful was that 100% thing…the problem was that almost 100% of what they were telling me didn’t work.

Surely others – for example online marketing consultancies – will offer to advise you on changing your website to improve performance and will use a third-party testing tool to measure the impact. Also, some of the large-scale testing tool vendors offer hosted and/or managed service engagements using their products.

Unfortunately, as you said, most other organizations are not research focused. MarketingExperiments is a research institute dedicated to discovering what really works in online marketing to help our Research Partners, certification program students, and Journal subscribers succeed. So there are very few resources we can point you to.

One notable exception is the award-winning Get Elastic blog written by ecommerce analyst Linda Bustos. Get Elastic provides useful insights about SEO (search engine optimization), usability, analytics, email, shopping cart abandonment, and social media. Linda is also a MarketingExperiments certified optimization professional and knows our methodology inside-out.

Q: I’ve been through your Fundamentals of Online Testing course. You teach about landing page and order page optimization. I was wondering if you have some specific advice/studies where the SEO effectiveness of a campaign was tested (SEO, not paid traffic) because I can’t find any valid way to measure the effectiveness of an SEO campaign.

Regarding testing in which the primary channel is “natural search” or SEO traffic, we do have considerable experience working with companies and organizations for whom SEO is a significant portion of their demand, and we have published some research on the topic. In fact, all of our research is readily available for free in the MarketingExperiments Research Directory.

As you’re already aware, based upon your question, there are a number of challenges associated with the dramatic differences between the key optimization factors over online marketers can control when choosing between PPC (pay per click) and SEO. Specifically, not only is there a relative dearth of information available to search marketers as compared to paid advertising, the search networks are comparatively opaque about their results-positioning algorithms and tend to change them frequently to confound SEO-gamers. Further, the rate at which changes to a site are detected by the networks and “shaken into the mix” is volatile and unpredictable.

Consequently, the MarketingExperiments approach is to evaluate the subject site/page based upon the principles of Offer/Response-Optimization – such as the Conversion Heuristic that you learn in the Landing Page Optimization course – then develop hypotheses about how to improve its performance and test those hypotheses using paid search traffic (which is designed to mirror the motivation profile of their ideal customers through SEO). This provides comparatively rapid and precise evidence about the specific factors of study. Then, those test results are used in concert with the latest SEO-algorithm information to develop the channel-specific page designs and a plan for deploying them to get the largest and most rapid performance gain.

Q: Do you have some advice/case studies about testing the effectiveness of an online service?

For example, a site like Traffic Bug submits your URL to social networks (Connotea, Propeller) automatically and claims that this increases your rankings and indexes your pages.

I want to do a test to see if what they say is true. I would take 10 very obscure pages (to be exact, profile links) that are rarely indexed by Google. I create 10 of those obscure pages on different URLs and do nothing with them. Then I create 10 pages on the same URL and submit them to Traffic Bug. I wait for seven days.

Of course, I make sure everything is satisfied in terms of validity and all that. So I wait for seven days (that’s the first milestone, I then check them again after 30 days but let’s focus on the period after seven days) and then take a look. My sample size is small but what I’m interested in is discovering if this service is highly effective in indexing pages on Google.

So if the first sample (that is not submitted) gets one out of 10 pages indexed and the second sample (which is submitted) gets nine out of 10 pages indexed, and I make sure that this is a valid test (using the MarketingExperiments validation formula from the Fundamentals of Online Testing course), can I assume an online service is very effective?

I wanted to hear your comments on this. What do you think is wrong/right with the above test and what would be some things to do for improvement? Also, do you think that a sample size of 10 is big enough for a test to discover whether an online service has a dramatic effect?

While the approach you described appears sound in principle, you will probably have difficulty actually achieving valid results based upon the circumstances you outlined. And even if the results are valid, they may not really answer your question.

In evaluation of a tool like this, a different approach may serve you better. When building an SEO campaign and links there are other things to consider:

1. Are you sure where all these links are getting posted? Some indexing tools use less-than-kosher link-building strategies that can actually get your domain in trouble with search engine providers. The appearance of link spamming and posting links on flagged sites can cause domains to suffer penalties that can affect the ranking of their sites…occasionally on a permanent basis.
2. Are these links actually driving traffic and revenue? Many indexing services cost money and you need to perform due diligence with an ROI analysis to see if the efforts are recouping their costs.
3. Does the service provide a list of links they have generated for tracking? Not only is this good for tracking but allows you to see the places your links are getting placed. Some business owners consider it (as you should too), important to see the company you are keeping on these sites.  For example, are links to, “Adam’s XXX site” right next to your link or the content on these pages? You can use tools like Yahoo Site Explorer or Google Webmaster Tools to fish out these links, but the service should do this for you.
4. It is important to note that we are not accusing Traffic Bug of doing any of these things, but with any sort of service along these lines you need to do your research first.

From your experience, how would you answer the above questions? Share your advice in the comments section.

Special thanks to Director of Sciences Bob Kemper and Research Analyst Corey Trent for their help in answering these questions.

Are you getting at least 100 new visitors to your blog everyday?

If not, it may be that your blog is not optimized for the search engines, which is where people begin their search for products and services online.

Some “search engine experts” would have you believe that search engine optimization requires a lot of advanced techniques to rank well. But the truth is that even a little simple optimization can go a long way.

Here are five things you can do right now, on your own, to make sure your website is optimized for the search engines.

1. Page Title – Make sure to use relevant keywords within the title tag of each page of your blog. The title tag is the first thing a search engine discovers about your site. The keywords you use in your title should be carefully chosen to describe what your page is about.
2. Meta Tags – Be sure to inlcude a useful description in the description meta tag that’s located in the head of your document. The meta tag is still used by some search engines as the description that will show up as part of the search engine listing. Completing the description tag doesn’t take very long and it’s a good way to exercise control over what appears to searchers in the search engine listings.
3. Use H1 Tags – Make sure the headline of your blog post is displayed within an H1 tag. The H1 tag is considered a notation to highlight important parts of your webpage. The search engines use this to determine which parts of your document are emphasized. The headline of your blog post is different than the title of your document, so don’t confuse the two things.
4. Post Titles – Also, ensure that the headline of your blog post includes keywords relevant to your post topic. Be careful not to overuse keywords though or the search engines will think you are keyword stuffing, or trying to game the system. Just be sure to use keywords when it makes sense, and make sure your titles are friendly for your visitors.

Tip: If you use run a WordPress blog, a good SEO WordPress plugin is The All In One SEO Pack. It gives you the ability to tweak the page description, page title, and associated keywords.

5. Write For Humans First – Most importantly, when writing articles for your website, be sure to write for the human reader first and the search engine second. For example, don’t just use the word “player” when you could be more descriptive by saying “music player” or “MP3 player”. Just make sure that your keywords don’t disrupt the flow and meaning of your sentences. Including the same keyword in back-to-back sentences can be very distracting for human reader and can be something a search engine can penalize you for doing. So be natural in your writing, but use relevant keywords where they make sense. This will make your articles work for both search engines and your blog readers.

A good free SEO analysis tool for analyzing your website can be found at WebsiteGrader.com. Website Grader measures the marketing effectiveness of a website. It also provides some basic advice on how the website can be improved from a marketing perspective.

For more information on ways to optimize your website for the search engines, check out the Google Search Engine Optimization Starter Guide.

Remember, even a few simple changes can make a world of difference for your blog. Just be sure you cover the basics first.

Charles McKeever
OpenSourceMarketer.com

This article describes common differencies between BannerMarketingOnline.com and Google AdWords technologies:

1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it’s good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With BannerMarketingOnline.com technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.

2. In Google Adwords campaign you have to constantly compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With BannerMarketingOnline.com you just need to set url for keyword and get ready for getting traffic to your website.

3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. BannerMarketingOnline.com has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.

4. When someone searches for your keyword, BannerMarketingOnline.com already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).

5. Finally, Google Adwords works only with Google Search Engine, when BannerMarketingOnline.com works on All Major Search Engines, plus hundreeds of other partner websites with search features!

I’m using both technologies, cause I think they’re both good in their way, but you can decide which model is best for you.