Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients…

Twitter is a great way to get customer feedback, just be mindful of the possibility of harmful blowback. We take a look at the right way to use social media (and when to avoid it)…

While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages live this afternoon. For those who were unable to attend the Email Summit, this blog post includes a replay of Part 1. PLUS: Submit your email campaign for live optimization on today’s web clinic…

Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even more…

A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client…

Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client…

An alumnus asks questions about reliable case studies, SEO, and test design…

One Twitter follower wanted our feedback on her new web page. Dr. Optimize got out his scalpel and went to work. See what lessons you can learn for your own pages from the latest conversion diagnosis…

How can you determine what to test and optimize? What your customers want? What to get your spouse for the holidays? Just using these tips…

Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling…