Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin…
Does your marketing strategy resemble a large group of 5 year olds playing soccer?
When 5 year olds play soccer, you really are just watching 12 kids chase a ball while two goalies pick their nose. The cohesiveness and teamwork displayed on the field is reminiscent of crash test dummies. No one understands the concept of [...]
Sometimes online testing can be so difficult that it doesn’t seem worth it. Andy Mott argues that like his experience at boot camp, the good things in life (and marketing) are the things you have to fight for and online testing is one of those rewarding efforts.
This Valentine’s Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our blog…
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders…
Response Capture drove a 258% conversion rate increase through two rounds of testing and optimizing a landing page. Let see if Dr. Optimize can come up with some new test ideas for this high-performing landing page to boost conversion even more…
A MarketingExperiments training alum generated triple-digit conversions gains for his client and established an ongoing relationship with that client…
Test your marketer’s intuition. Which incentive helped this performance marketing company deliver an improvement for their client…
Google and the Federal Trade Commission are cracking down on bad apples in the affiliate marketing industry. How will this affect some of advertising’s fastest-growing companies?
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism…
