Should I optimize my website for Search Engines or market my website to search engines? That’s a big question and I’ve seen lots of confusion in the SEO vs SEM debate. The answer is…”you have to do both”.
Search Engine Optimization is usually seen as a subset of Search Engine Marketing. I honestly prefer to [...]
Search has become a paradox of sorts. It is perhaps the most mature category of Internet marketing, yet is still innovating at a breakneck pace. Don’t just rely on your best practices from two years ago. Take a look at our interview with Jen Doyle to discover how to master the latest innovations in this mature category…
The pages and position on a page that a website appears when a user searches for a specific key term is determined by search engine optimization. Websites that are properly optimized appear at the top pages and rank highly than others. Search engine optimization (SEO) is important to any company or individual who has set up a website. This is because it determines how your website will rank for a given keyword search.
