Relevance. Personalization. Customization. Whatever you want to call it, the more you can appeal to your customer as a unique individual instead of an average visitor, the greater your conversion rate will be…
How can you take a scientific, methodological approach to your optimization initiatives? Our Director of Sciences, Bob Kemper, sheds some light on this common question…
Flash Banners look so cool. But do they help or hurt conversion? Do your customers really have the patience to stick around until the fourth frame to understand your value proposition? And what is more important to the bottom line? Lead quantity or lead quality?
Testing is likely already occurring in your marketing organization, but are you managing it for its full potential or letting it flounder. Here is a quick look into what every CMO must know about the testing-optimization cycle…
Sometimes online testing can be so difficult that it doesn’t seem worth it. Andy Mott argues that like his experience at boot camp, the good things in life (and marketing) are the things you have to fight for and online testing is one of those rewarding efforts.
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders…
Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling…
The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks…
On Wednesday’s web clinic, we explored how to maximize revenue from your house list. Today, let’s look at a strategy for building that list on the cheap…
If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do…
