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Email Marketing, Research Topics »

If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on…

2010 Email Summit, Clinic Notes, Email Marketing, Flint McGlaughlin, Marketing, MarketingSherpa, Practical Application, email, email optimization, optimizing email »

While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages live this afternoon. For those who were unable to attend the Email Summit, this blog post includes a replay of Part 1. PLUS: Submit your email campaign for live optimization on today’s web clinic…

Clinic Notes, Email Marketing, Exact target, Marketing Q&A, ROI, Web Clinic Extra, agencies, andy mott, audience question, design competition, email, email design, q and a »

Video Post: During our last live web clinic we received many questions that we didn’t have time to answer. Web Clinic Extra is where we pose a few of your key questions to members of the MarketingExperiments team. This week we interview Andy Mott, Senior Manager of Research Partnerships.