What Else Can I Test….To Increase Email Click-through?
Maxed out your email testing ideas? Research analyst Nathan Thompson reaches down into his big bag of tests to pull out a few things you might not have tried yet…
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This Just Tested: How 1:1 marketing achieved 21% more clicks and 60% less unsubscribes
A recent experiment illustrates the power of one-to-one conversation in marketing campaigns. This case study and more will be discussed in our free live web clinic today.
Typing Without Pants
Have you ever woken up at 3:19am and had to get an idea typed out, only to start shivering after 45 minutes of typing and realize that you are still in your skivvies?
Your marketing efforts for your business shouldn’t be like that.
Sending out a newsletter, flyer or promotional piece without having all of the elements [...]
Email Marketing: Taking the mystery out of customer motivation
How can you win back inactive email subscribers? Understand their motivations…
Written on March 7, 2010 | Posted in Email Marketing | No comment
B2B Email: Addressing an unsegmented list of SMBs
Learn how to optimize your email marketing sends by optimizing the thought sequences of your recipients…
Written on March 4, 2010 | Posted in Email Marketing | No comment
Conversion Window: How to find the right time to ask your customer to act
If you are like many email marketers, you likely test what (images, calls to action, tone, etc.) you send. But do you understand how when you send your messages affects conversion? If not, read on…
Written on March 3, 2010 | Posted in Email Marketing | No comment
Email Subject Lines: Do symbols hurt email marketing response?
How do symbols in subject lines affect deliverability, open rate, and click-through rate?
Written on February 26, 2010 | Posted in Email Marketing | No comment
Test Your Marketing Intuition: Which email delivered the highest click-through rate?
Which email marketing message performed the best? Test your marketer’s intuition and then tune in to today’s live web clinic to discover the answer.
Written on February 23, 2010 | Posted in Analytics & Testing,Email Marketing,Marketing,Optimization | No comment
The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive customers to action
Email marketing is basically just a conversation. And, like any conversation, a few elements are key…
Today’s Web Clinic: Craft effective emails and get some optimization love
While at the 2010 MarketingSherpa Email Summit in Miami, Dr. Flint McGlaughlin presented the first part of a presentation series on optimizing email response. He will deliver the second installment about crafting effective email messages live this afternoon. For those who were unable to attend the Email Summit, this blog post includes a replay of Part 1. PLUS: Submit your email campaign for live optimization on today’s web clinic…
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