
If a rose by any other name smells as sweet, then why doesn’t everyone grab the .biz or .info domain names? After all, its the content that matters, not the name…..right?
Uh, sort of.
People like familiar paths. Anyone remember a book called “the road less traveled”? Its less traveled for a reason. If your rose isn’t on the main path, then it won’t get noticed nearly as easily as a rose which is front and center. Conferences charge more for the booth in the front. Ever buy seats on the 50 yard line? I bet they didn’t cost the same as the nose-bleed section.
Having that front and center domain name has a similar effect. If it is something that is typed a lot (like .com), then Shirley is required to remember less. The less that Shirley needs to store in her brain, the more likely it is that she will be able to type that into her computer later that night.
I’m not all that keen on the .mobi addresses either, since your website can distinguish between the devices that are looking at it and switch the CSS dynamically to match.
The biggest exception to .com addresses are ones that are still unique. The .tv, .ws, and .ly can attract the attention because they are not as widely used yet. If you are displaying video and you use .tv, then you are not only making sense to the surfer, but also using a name that isn’t all that common yet (yet… being the big kicker today).
Dot Com (.com) is still the most traveled path and therefore takes center stage. Either go for the center path or create a side path that is so memorable, that you can draw traffic away from the path and down to you.
If your rose can’t be found, then does it really matter how sweet it smells?
Toff Ward
OpenSourceMarketer.com
Accelerate your business online using social media.







