What Is That Smell?

domain extensions stink What Is That Smell?

If a rose by any other name smells as sweet, then why doesn’t everyone grab the .biz or .info domain names? After all, its the content that matters, not the name…..right?

Uh, sort of.

People like familiar paths. Anyone remember a book called “the road less traveled”? Its less traveled for a reason. If your rose isn’t on the main path, then it won’t get noticed nearly as easily as a rose which is front and center. Conferences charge more for the booth in the front. Ever buy seats on the 50 yard line? I bet they didn’t cost the same as the nose-bleed section.

Having that front and center domain name has a similar effect. If it is something that is typed a lot (like .com), then Shirley is required to remember less. The less that Shirley needs to store in her brain, the more likely it is that she will be able to type that into her computer later that night.

I’m not all that keen on the .mobi addresses either, since your website can distinguish between the devices that are looking at it and switch the CSS dynamically to match.

The biggest exception to .com addresses are ones that are still unique. The .tv, .ws, and .ly can attract the attention because they are not as widely used yet. If you are displaying video and you use .tv, then you are not only making sense to the surfer, but also using a name that isn’t all that common yet (yet… being the big kicker today).

Dot Com (.com) is still the most traveled path and therefore takes center stage. Either go for the center path or create a side path that is so memorable, that you can draw traffic away from the path and down to you.

If your rose can’t be found, then does it really matter how sweet it smells?

Toff Ward
OpenSourceMarketer.com

Accelerate your business online using social media.

 What Is That Smell?

AT&T DataPro Plan Now Allows iPhone Tethering Using iOS4

ios4 datapro data plan AT&T DataPro Plan Now Allows iPhone Tethering Using iOS4

You’re at the big conference in Las Vegas. The hotel wants your first born to access the Internet and you want to use your laptop to make an update to your business website. Wouldn’t it be nice if you could connect your laptop to the Internet using your iPhone?

Well, with the iPhone iOS4 release, Apple officially included tethering as part of the core features for the iPhone. Now you can connect your iPhone to your laptop and use it as a modem to connect to the Internet. There’s only one catch though. You have to give up your iPhone unlimited data plan and for the AT&T DataPro Plan.

Watch this video for more details on the iOS4 DataPro plan requirement for iPhone tethering

The DataPro plan gives you 2GB of data transfer per month, which equates to a good amount of usage. It’s definitely enough for online entrepreneurs to stay connected and get business done while away from WiFi. If you go over your 2GB limit during the month, AT&T will automatically charge you $10 for each additional GB of transfer that you use.

For a lot of unlimited plan owners, switching to a 2GB data plan might feel like you are giving up a lot, but the reality is that carriers are pulling back on the unlimited access as more and more smartphone users join the network. So even if you don’t make the switch today, there is a good chance that your grandfathered data plan will go away when you renew your contract or make some other type of change that reboots the terms of your contract.

Since I office from my laptop and I use the Internet on my iPhone a lot, I wanted to know how much data do I use monthly. I found that I could run a historical data usage report inside my AT&T wireless account. What I discovered was that for the last eight months, I’ve only hit 480 mb once and the rest of the time data usage was between 100 to 300 mb.

So, you could say that I’m only using about a quarter of a 2GB plan to access email, download apps, research websites, communicate using social media, watch video, and access other bits of data. So, I wouldn’t be giving up a whole lot by switching to the DataPro plan.

To give you an idea of what 2GB of data transfer will give you in a month, AT&T has provided a data plan calculator that shows how many emails, web pages, apps, videos, and audios you can access using the DataPro plan. If their preset values don’t match your usage, you can adjust the sliders to match your monthly needs and see where you might come out on the scale.

Overall, if you use your laptop for business and you need an Internet connection on the road, then this is an option that will get you connected without having to find a WiFi hotspot.

What about you? Would you give up an unlimited data plan for a 2GB plan just so you could use the iPhone iOS4 for tethering? Leave me a comment below and tell me what you think about the situation.

Always connected,

Charles McKeever
OpenSourceMarketer.com

 AT&T DataPro Plan Now Allows iPhone Tethering Using iOS4

Don’t Let The Door Hit You In The Ass On The Way Out

exit strategy Don’t Let The Door Hit You In The Ass On The Way Out

It was the best 45 minutes of my life. I just didn’t know it.

“Here’s a box for your things. HR will mail you some paperwork in a few days and security will escort you out of the building.”

Uh, what just happened? Was I fired?

Not exactly.

Did I do bad work?

Not according to the past 13 years of reviews.

So why am I standing on the curb outside an office building holding a cardboard box with 13 years worth of my life in it, waiting for my carpool buddy to pick me up and drive me home early?

Simple. I let someone else control my life.

In every fantasy or Sci-Fi novel I ever read (and I’ve probably read far too many), the hero never accepted being controlled, shackled or imprisoned. They always fight, despite the other slaves, despite the menacing overlord, despite the creepy thing with waaaaay too many teeth currently trying to chomp his backside.

My heroes fight for the right to choose life on their own terms. Fight for the ability to be master of their own destiny. Fight for freedom.

Fortunately, I’ve was set free and I didn’t even have to fight. Hell, I was looking forward to grabbing up a raygun and zapping a few Daleks. But there was no bang, no revolution, and now I can choose where I want my life to go.

Here’s the good news for you.

You don’t actually need to be kicked to the curb to start your own revolution. You have just as many ideas rolling around in your head as I do.

Start your own business now. Start on the side, start small, start however you wish, but please start living on your own terms.

Don’t wait until you’re on a curb wondering what the hell just happened.

Slay your dragon and get the girl (or guy) and live happily ever after now, not “some day”.

It’s your story. Be the one who tells it.

Toff Ward
OpenSourceMarketer.com

Learn how to build and market your business online using a blog.

 Don’t Let The Door Hit You In The Ass On The Way Out

Community Webinar – Building Business Websites Using WordPress

webinar 05242010 Community Webinar – Building Business Websites Using WordPress

My new favorite question has become, “Can WordPress handle that?”

Everyone I talk to these days wants to know if WordPress can be used for more than “just blogging”. It’s obvious that they’ve heard about how WordPress is easy to install and easy to manage, and I get the sense that they know it’s being used by big name companies like Ford and The Wallstreet Journal, but the common question remains.

So, to help shed some more light on what WordPress can do, we are hosting a Community Webinar on Building Business Websites Using WordPress. Of course, you’re invited.

All you have to do to attend is register in advance to save your seat because space is limited.

During the 1 hour webinar we’re going to walk through some example sites to show you how WordPress can be used and then we’re going to give you the process we use to set up WordPress websites.

As a website tool WordPress is really amazing. We use it to set up business websites, blogging sites, affiliate marketing sites, and membership sites. There isn’t a whole lot we can’t do with WordPress.

So, mark your calendar and plan to join us on Monday, May 24th at 8pm CDT. It will be time well spent. At the end you’ll be able to answer the question, “Can WordPress handle that?”

Charles McKeever
OpenSourceMarketer.com

P.S. In case you’re curious, the answer is absolutely.

Accelerate your business online using Twitter.

 Community Webinar – Building Business Websites Using WordPress

Typing Without Pants

computer baby Typing Without Pants

Have you ever woken up at 3:19am and had to get an idea typed out, only to start shivering after 45 minutes of typing and realize that you are still in your skivvies?

Your marketing efforts for your business shouldn’t be like that.

Sending out a newsletter, flyer or promotional piece without having all of the elements in place to back that up, is like typing until the sun comes up and then answering the front door while forgetting that you woke up at 3:19 to type something up.

Oops.

I had a client recently call me to ask for a specific photo. I sent him the photo, but was curious as to what he was going to use it for, so I called to confirm and asked a few questions while he was on the phone.

“So, what project are you thinking about using the photo for?”

“Oh, that was for the newsletter that I just sent out…”

“Uh, I don’t remember you asking me to set up any landing page on your website to capture information or support the information in any newsletter…”

“Why would I want to do that?”

AAAAAAAAAAAAAAAHHHHHHHHHHHH!!!!!!!!!!!!

When you promote something via email, snail mail, Ads or any other outlet, you should always have your infrastructure in place to support someone’s interest in your product or services. This is not about throwing a marketing grenade and seeing what happens next. This is about reminding people in the desert how thirsty they are and having the only Lemonade stand in a 3,000 mile radius.

When you put out information, you need to always think about how the people who are receiving the information can get more. If you get someone interested in you and then you just walk away, you are missing out on the opportunity that you were trying to create in the first place.

It’s ok to get excited and run with a marketing idea as fast as you can. Just try and remember your pants in the process.

Toff Ward
OpenSourceMarketer.com

Accelerate your business online using Twitter.

 Typing Without Pants

You Dance like a Sick, Drunk Buzzard

fallen man You Dance like a Sick, Drunk Buzzard

When you start up your web business, you just can’t excel at everything. When a CPA begins explaining how an S-Corp works, and the walls begin to blur and you wonder whether you should truly be the one running your own business, the conversation gets weird:

CPA: …and as an employee, you pay yourself a salary.

me: Hang on, didn’t I start my own business in order to NOT be an employee? I have to create a whole new legal person (we’ll call him “Odie”) in order to have that new person hire me and then pay me as an employee to do everything.

Why would Odie hire me to do the bookkeeping? I hate bookkeeping. Why would someone hire me to keep the books when they know I hate it? Odie must be sadistic. Its the only explanation.

The cool part, is that he DID hire me for the creative work. That Odie really knows his stuff when it comes to marketing and PR. Kudos to Odie (remind me to get him a fruitcake for a Happy Thankschristmukkah). As a matter of fact, he hired me to be a programmer as well. Yet again a superior move on his part. He’s doing well so far, but I finally had to enroll him in a 12 step program to reduce his sadistic tendencies. Until he gets better, I now have a temp filling in for most of the stuff that I simply don’t like doing, and classes to train me in the things that I don’t mind doing, but need a few tips and suggestions to be even better.

Use your strengths to define your business. There is coaching, training, teaching and contractors everywhere willing to help your business succeed. Use them and watch your business thrive.

The dancing is so much better that way.

Toff Ward
OpenSourceMarketer.com

Learn how to build and market your business online using WordPress.

 You Dance like a Sick, Drunk Buzzard

Sacrificing Fried Chicken on the Altar of Good Design

chicken egg shell Sacrificing Fried Chicken on the Altar of Good Design

FULL DISCLAIMER: I’m not a designer, I just sleep with one.

I am capable of drawing stick figures. Yep, that’s about the extent of my drawing talent. It works for pictionary, but not for much else. I fully admit that me and color don’t get along. Once you get beyond the basics of Red, Green, Blue and Yellow I tend to just blur out (yes, I know that Green is not a primary color). Gray versus Sage completely escapes me.

The really cool thing here, is that I can still end up with a good looking site. It’s not going to win any major design competitions, but the site is professional, crisp and pleasing to the eye. I use high resolution professional photography and illustrations, yet I spend zero time behind a lens.

How do I do this?

Easy-peasy… I buy them.

I can surf through www.istockphoto.com and www.fotolia.com to find the perfect image for my header or sidebar for as little as $1.20 per image. That’s right, I can completely use the professional talent and expertise of someone else on my website for a buck twenty. Pretty cheap for such good stuff.

Not only can I prevent someone from running away from my site screaming, I no longer have any excuses for NOT having a professional looking website. The imagery is available at such low prices that i am often reminded of the phrase “starving artist” as I select yet another vector graphic to use on a website header.

Proof is in the pudding.

Toff Ward
OpenSourceMarketer.com

Accelerate your business online using Twitter.

 Sacrificing Fried Chicken on the Altar of Good Design

Taking Facebook Photos Out Of Context

surprise 600 Taking Facebook Photos Out Of Context

Pictures taken at a party can look odd when taken out of context. Even if you aren’t doing anything wrong, people you know may get the wrong impression once they see them outside of an event.

A good friend of mine recently found this out the hard way after he attended a belated Christmas party along with his wife where someone thought it would be funny to pass around an inflatable young lady (no I don’t know if they make inflatable men and I don’t want to know).

Everyone at the party thought it was hilarious and my friend, being a good sport, posed for a picture with the plastic princess. No one thought anything about it, until.

When the pictures showed up on Facebook it was a different story. My friend got an email from a co-worker telling him to check his Facebook wall. When he saw the picture, he was a little embarrased because he realized that there was now an office full of people who could all see the same picture but none of them would understand why it was taken.

Since he works in a traditionally conservative industry, having pictures of himself on the Internet with a blow up doll doesn’t really make for a good Monday. Fortunately, he was able to get the picture removed while it was still just an office chuckle.

So what does this mean to you?

For one thing, it means that anything and everything is recordable now. Whether it’s audio, video, or still images, everything can be captured. And, with the proliferation of Internet connected devices, everything can be readily published, immediately.

Here are some things you can do if an unflattering image of you shows up on Facebook.

  • Remove tags – The first thing you can do is click “remove tag” on any tags that mention your name. This will remove them from the “View pictures of” on your profile.
  • Ask directly – Because your friend could still be posting unwanted pictures of you, it’s a good idea to ask them directly to remove the photos.
  • Be specific - Most friends will have posted more than one picture of you, so be specific about which picture you would like to have removed. Avoid saying “remove every picture of me”, because this is extreme and a slightly inconsiderate, especially if there are others in the picture who want to see their pictures.
  • Be polite – Focus on the photos you want removed and be polite. Be considerate of your long term relationship with this person.
  • Report the photo – If your friend doesn’t listen to you, then you can click “Report this photo“. I personally haven’t had to do this, but its always an option if you are really desperate to have the photo removed. This may get the your friend in trouble with Facebook, so warn them if you’re serious, or just decide to live with the photo.
  • Privacy settings – If you still have a problem, you can adjust with your privacy settings. Click privacy on the top right side of any Facebook page. Click profile. You can arrange it so that either all of your networks and friends see photos tagged of you, or specific networks and all friends see photos tagged of you, or just friends see photos tagged of you, or just you see photos tagged of you. This is a broad stroke approach, and it will depend on the picture whether you want to take this approach.

In the end, my friend only suffered a small amount of embarrassment and overall he probably wouldn’t alter his personality drastically to make the rest of the world happy. But, in those cases where the situation and the image just don’t make sense outside of the live event, it’s best to know how to handle things.

Charles McKeever
OpenSourceMarketer.com

Do what YOU want and get PAID for it!

 Taking Facebook Photos Out Of Context

Upsells Are Everywhere Especially In Vegas

upselling Upsells Are Everywhere Especially In Vegas

Upsells are everywhere. Don’t believe me? Look at out current trip to Las Vegas. Even before we could make it through airport security we were hit with an upsell offer for first class setting on our flight.

Then at the indoor skydiving we were offered an option to buy a DVD of our time in the wind tunnel. Look for that video as soon as we can rip it and pull out our shots. Toff did not scream like a school girl, so no shots of that, sorry. It’s disappointing, I know.

But the real point here is that there is always an opportunity for an upsell. The secret is to tie the offer to something the customer might already want.

Remember, good marketing emphasises the existing conversation that is already going on in the prospects head. While things like price are variable depending on the prospects desire for the product or service. If the desire beats the price and you make it effortless for them to say yes, then you have yourself a deal.

Loving the Vegas strip,

Charles McKeever
OpenSourcemarketer.com

Benefit from your profitable ideas.

 Upsells Are Everywhere Especially In Vegas

8 Ways To Make Money Online

Never before have we lived in a time where someone can have an idea, set up a website, and turn it into a profit all without leaving their home. These days, with a little bit of focus and effort an industrious person can make money online, no problem.

To help emphasize this point, here are some of the ways we’ll discuss as part of a new article series on making money online.

  • Affiliate marketing – promoting and selling someone elses services online is one of the easiest way to earn a commission for your sales efforts online.
  • Direct sales – selling products or services directly off of your website is a solid way to make money online.
  • Drop shipping – selling products or services that someone else offers and then having them ship orders to your customers is an easy way to make money online without carrying an inventory.
  • Membership sites – we have transitioned from being a manufacturing economy to an information based economy. If you can turn what you know into what someone else will pay for then you have a nice formula for success.
  • Ad networks – advertisers are eager to get their products and services in front of the right audience. The easiest way for them to do this is by creating ad campaigns using ad networks. You’ve seen examples of this in the form of banner ads on websites.
  • Text link ads – search engines see links as a way of determining website value. Selling text links on your website has become an easy way to make money on your website.
  • Paid reviews – writing a review about someone’s products or services is an easy way for an advertiser to buy the trust of your audience. Selling paid reviews is an easy way to make money online.
  • Direct sponsorships – selling ads directly on your website is a profitable way to make money from your online efforts. This is different than having ad network banners on your website, because unlike ad network ads, you get to keep 100% of the ad revenue that comes in from selling ads directly on your website.

In the next series of articles we’ll talk about the pros and cons of each of these revenue streams and we’ll discuss ways you can implement these money making ideas into your website to start making money online.

To kick off the series, tomorrow’s article will discuss affiliate marketing and how you can turn your blog into a publishing empire that makes money just by using the words that are commonly found in the dictionary.

Let’s do this thing,

Charles McKeever
OpenSourceMarketer.com

Read Part 1 – How To Make Money Online With Affiliate Marketing

Become an Open Source Marketer

 8 Ways To Make Money Online