Articles in the General Category
Advertising, General, Internet Marketing News, Marketing, Online Marketing, Resources, copywriting, design, internet marketing »
This Valentine’s Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our blog…
General, Internet Marketing Strategy, Marketing, Online Marketing, cultural marketing »
Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders…
Clinic Notes, Email Marketing, General, Marketing, Optimization, Research Topics, clinic, email, email optimization, webinar »
Which agency-designed email for Pier 1 Imports performed the best? Test your marketer’s intuition and then tune in to today’s live web clinic to discover the answer.
Clinic Notes, Flint McGlaughlin, General, Marketing, Marketing Insights, Online Marketing, Research Topics, clinic, landing page optimization, web clinic, webinar »
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism…
Clinic Notes, Flint McGlaughlin, General, Marketing, Marketing Insights, Online Marketing, Research Topics, clinic, landing page optimization, marketing research, web clinic, webinar »
Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism…
General, Marketing, Marketing Insights, Online Marketing, Twitter, social media marketing »
How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy…
Clinic Notes, General, Optimization, Research Topics, clinic, landing page optimization, webinar »
Which landing page performed the best? Test your marketer’s intuition for a chance to win…
Clinic Notes, Email Marketing, General, Marketing, Marketing Q&A, Online Marketing, Optimization, Research Topics, Web Clinic Extra, clinic, email, email optimization »
For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra…
Analytics & Testing, B2C, Clinic Notes, ECommerce, Email Marketing, General, Marketing, Optimization, Research Topics, Retail, clinic, email optimization, shopping, webinar »
Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you…
General »
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal * Determining exactly how your target market interacts with …