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Shall I Compare CNNMoney.com to a Summer’s Day: MarketingExperiments team sends virtual Valentines

This Valentine’s Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our blog…

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C’est un Blog: Why appealing to an international audience is no joke

Do you leverage possible customers around the world or treat the global marketplace as an afterthought? Here are a few tips to get you thinking (and testing) about possibilities beyond your own borders…

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Test Your Marketing Intuition: Pier 1 Imports email design

Which agency-designed email for Pier 1 Imports performed the best? Test your marketer’s intuition and then tune in to today’s live web clinic to discover the answer.

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Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism…

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Clarity Trumps Persuasion: How changing the first seven seconds of user experience drove a 201% gain

Much of the complex analysis and formulaic methodologies used by our scientists to arrive at optimized pages that deliver triple-digit conversion improvements can be summed up in this simple truism…

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Social Media Marketing: Use data and metrics to transition from wallflower to life of the party

How do you gain real value from social media? MarketingSherpa will soon publish research data and insights to help you map an effective social media marketing strategy…

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Test Your Marketer’s Intuition: Landing Pages (Contest)

Which landing page performed the best? Test your marketer’s intuition for a chance to win…

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Web Clinic Extra: Optimize your Email in Three Steps

For answers to email marketing questions from your peers that we did not have time to address on our live web clinic, listen to Web Clinic Extra…

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Test Your Marketer’s Gut: Email frequency contest

Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you…

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Why Internet Marketing Just WORKS

When you hear the term “internet marketing“, what do you think of? For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing [...]

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