Articles in the design Category
Advertising, General, Internet Marketing News, Marketing, Online Marketing, Resources, copywriting, design, internet marketing »
This Valentine’s Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our blog…
Designers, Hiring Professionals, Professional Blogging, Professional Services, color blind, color theory, design »
Color Theory for the Color-Blind
“Sweetheart, does this match?”
“No it doesn’t. You’re not really going to wear that are you?”
Color is not my thing. My wife, on the other hand, is a graphic designer. When we were getting carpet for our house, she brought out 3 samples and asked me which one I liked more.
“The [...]
Email Marketing, Marketing, Online Marketing, Optimization, Practical Application, design, email »
At the “Sexy” Email Event in Haarlem, The Netherlands, Dr. Flint McGlaughlin discussed how to improve email and landing page conversion and conducted live optimization of audience submissions. Here is a conversion diagnosis of one of those submissions…
Marketing, Online Marketing, Optimization, Practical Application, Site Design, design, landing page optimization »
The challenge: Add the science of conversion to the art of a web design company’s home page. Let’s look at the page to diagnose problem areas and provide actionable recommendations…
Clinic Notes, Landing Page, Landing Pages, Marketing, Marketing Insights, Online Marketing, Optimization, Practical Application, Research Topics, Site Design, clinic, design, landing page optimization, landingpage »
When you emphasize everything on a page, you emphasize nothing. Here is a deeper look at the 1up effect, referenced in our October 28 web clinic, and how to avoid overwhelming your visitors on the path to conversion…
Clinic Notes, Marketing Q&A, Optimization, Research Topics, Site Design, clinic, design, friction, landing page optimization »
At our October 28 web clinic about guiding your visitors to conversion, several participants wanted to know more about using the five elements of directing user eyepath. Here are some additional insights from research analysts Boris Grinkot, Heather Andruk, and Corey Trent …