If the price of two systems are equal, would you rather have full ownership and control of your business and be able to customize a system on your website to fit your specific business needs or would you rather give your content to some other company (pray they don’t go out of business) and be [...]

Walmart doesn’t compete with Home Depot. And believe it or not, in my mind, Home Depot doesn’t compete with Ace Hardware. Home Depot may have a lot of similar products, but every time I walk into Ace Hardware, I get to talk to an 80 year old guy who can build anything from scratch and [...]

I just had a friend of mine call me up to ask whether or not something was a scam. He had clicked to purchase a $3 informational brochure. The brochure wasn’t great, but it was probably worth the $3 he paid. He decided that continuing with that company really wasn’t going to give him what [...]

Don’t sell me something, give me a reason to believe in you. I can’t drive two cars at the same time, but I can believe in one more than the other. If you believe in your product more than the other guy believes in his, then I’m going to feel more confident in buying [...]