What potential does the Facebook/Omniture partnership offer for CMOs, marketers, and optimization professionals? Read on…

Which email marketing message performed the best? Test your marketer’s intuition and then tune in to today’s live web clinic to discover the answer.

Sometimes online testing can be so difficult that it doesn’t seem worth it. Andy Mott argues that like his experience at boot camp, the good things in life (and marketing) are the things you have to fight for and online testing is one of those rewarding efforts.

How can you create a culture of testing in your organization? Perhaps you should start with some musical stairs.

Do multi-frame Flash ads help or hinder your conversation rate…

The Magical Metrics Tour is coming to take your measurement challenges away. Today we discuss email metrics tricks…

Can your marketer’s gut guess what our scientist’s brains discovered about email frequency? If you can, there’s a prize in it for you…

If you have bounce rate problems, make sure you’ve clearly telling your visitors what you could like them to do…

If you truly want to handle a bounce rate problem, you must understand where your visitors are come from and what they want from you…

Bounce rates keeping you up at night? We cast aside the misleading data that’s giving you unneeded fear from the essential information you need to optimize your site…