How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…
Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin…
Can heat maps really improve website performance or should you invest in real data analysis? Do bounce rates matter or should you focus on conversion? Most importantly, do all these tricks really add value to your company or should you learn about your customers through real-world, real-time testing?
Can heat maps really improve website performance or should you invest in real data analysis? Do bounce rates matter or should you focus on conversion? Most importantly, do all these tricks really add value to your company or should you learn about your customers through real-world, real-time testing?
What do you rely on to drive Marketing ROI? Tricks for success? Or testing your pages in a real-world, real-time environment to learn what is really successful for your organization?
We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…
We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…
Google should be lauded for giving consumers the ability to manage their own data. But, at the same time, more needs to be done to reduce the anxiety around privacy concerns…
Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.
Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…
