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One-to-One Marketing: The true promise of Dynamic Offer-Content Customization

How can you replicate one-to-one marketing on your website? Begin with customer segmentation analysis…

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Marketing Intuition (Contest): Can you spot the best landing page?

Test your marketing intuition with a recent landing page experiment we ran here in our labs. One correct commenter will receive a free pass to an online certification course of his or her choosing. Let the games begin…

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Online Marketing Tricks vs. Testing: The Thrilla on Mozilla

Can heat maps really improve website performance or should you invest in real data analysis? Do bounce rates matter or should you focus on conversion? Most importantly, do all these tricks really add value to your company or should you learn about your customers through real-world, real-time testing?

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Online Marketing Tricks vs. Testing: The Thrilla on Mozilla

Can heat maps really improve website performance or should you invest in real data analysis? Do bounce rates matter or should you focus on conversion? Most importantly, do all these tricks really add value to your company or should you learn about your customers through real-world, real-time testing?

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Tricks vs. Testing: The Battle for Internet Supremacy

What do you rely on to drive Marketing ROI? Tricks for success? Or testing your pages in a real-world, real-time environment to learn what is really successful for your organization?

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Marketing Testing and Optimization: How to begin testing and drive towards triple-digit ROI gains

We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

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Marketing Testing and Optimization: How to begin testing and drive towards triple-digit ROI gains

We are often asked “How can I begin testing in my organization?” Take a look for some advice on how to arrange the logistics, testing tools, and timeline you need to drive up conversion by using the testing-optimization cycle…

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Google Analytics: New browser-based, data-privacy opt out important, but what consumers really need is education

Google should be lauded for giving consumers the ability to manage their own data. But, at the same time, more needs to be done to reduce the anxiety around privacy concerns…

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Multivariate Testing: Can you radically improve marketing ROI by increasing variables you test?

Will multivariate testing becoming a commodity in 2010? Or can business leaders leverage the insights from a scientific experimentation plan that uses multivariate testing to inform business decisions and drive ROI.

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Marketing Optimization: Make the business case for testing to fight the squirrel

Watch the finale of our ROI-increasing/squirrel-slaying video trilogy, as our dynamic marketing duo finally put an end to the squirrel’s revenue-sapping rein on their advertising and marketing…

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