Facebook announced today that they will be implementing terms of service for Facebook ad providers. In their blog update Nick Gianos called it straight.

“Over the past year, we’ve focused on providing an environment for developers that rewards high-quality, third-party advertising and monetization practices. Through this process, it’s become clear that while you are working hard to monetize your applications in a safe and reliable manner, it isn’t easy to ensure that ad and offer providers are following the same terms and guidelines that you adhere to.”

We have been testing Facebook advertising on affiliate offers with some excellent results. As more and more advertising dollars are shifted to Facebook, it’s no wonder that Facebook is looking to tighten the belt on what is considered acceptable behavior from the ad providers. People will often try to get away with anything they can until someone tells them they can’t, especially when it comes to making money online.

To show they’re serious, Facebook is asking for names of CEOs and COOs on their Ad Provider form. Whether they actually follow up on these names before working with the provider or if they’re just there for later reference, isn’t all that clear.

One thing is clear though. Facebook has a lot to gain by running a clean fight for audience attention and in the end, if they do it right, everyone will win.

Charles McKeever
OpenSourceMarketer.com

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