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All Your Content Impressions Are Belong to Nexus One

Adwords content advertisers might be left wondering where all their impressions disappeared to today.  That impression vacuum?  It’s Google bogarting a large portion of their content network with Nexus One display ads.
This morning, Adsense publishers were reporting a dramatic drop in Adsense clicks and revenue.
Sadly, many of the sites brandishing Nexus ads weren’t exactly tech-related…
Have [...]

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Written on January 12, 2010 | Posted in Contextual Advertising,Display Ads,Landing Page | No comment

Google’s Display Ad Strategy

AdAge highlighted Google’s Campaign Monitor, a display ad measurement tool which has been in beta for the last year:
With Campaign Insights, Google takes data from the advertiser’s server logs to determine who was shown an ad and when. Then compares that to web searches and site visits culled from data from the millions of Google [...]

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Written on October 19, 2009 | Posted in Display Ads | No comment