Twitter have announced a new advertising model, called Promoted Tweets.
Promoted Tweets are paid tweets that appear at the top of Twitter’s search results. The promoted tweet is much the same as a normal tweet in that you can retweet it, reply to it, or mark it as a favourite. The only difference is that [...]
Just got this via email:
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect [...]
Google announced on their LatLong (Maps) blog today that they’re experimenting with placing pricing for hotels directly next to the hotel listings in Google Maps.
At first glance, it looked like another Google-internal affiliate marketing initiative, but it’s actually quite clever.
Here’s the official sample screenshot – Look closely at the price listing drop-down box in Adwords [...]
The single biggest reason Yahoo! had to gut their search efforts was that they offered a syndication network with tons of fraudulent search distribution, and never let you opt out of it until 2010. It killed their click value and simply made it impossible for them to create enough yield on their core search traffic.
Google [...]
With Adwords bid prices going through the roof, and competition more fierce than ever, is it time to revisit the Google Content Network?
Google’s Content Network distributes PPC text and graphic advertising publishers sites, in the form of Adsense.
The content network differs from search PPC in that you aren’t bidding on search terms, at [...]
Adwords content advertisers might be left wondering where all their impressions disappeared to today. That impression vacuum? It’s Google bogarting a large portion of their content network with Nexus One display ads.
This morning, Adsense publishers were reporting a dramatic drop in Adsense clicks and revenue.
Sadly, many of the sites brandishing Nexus ads weren’t exactly tech-related…
Have [...]
The Wonder Wheel is a great little free tool by Google.
You can use the Wonder Wheel to quickly build keyword lists and Adwords groups in a visual way. With this tool, Google shows you the terms that relate most closely to your chosen keyword terms.
What Is The Google Wonder Wheel?
The Google [...]
