Marketing ROI: A guide to the free MarketingExperiments Quarterly Research Journal
Our new Research Journal is an excellent resource to help you boost your ROI throughout the quarter. But don’t try to take it all in with one bite…
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This Just Tested: How much impact does an offline campaign have online?
How do you integrate your offline and online marketing? In a recent test, we learned the true power of marketing synergy…
Written on April 28, 2010 | Posted in Advertising | No comment
Marketing Symbiosis: How your peers combine traditional marketing with social media, Facebook, blogs, and the rest of the digital world
How do you combine traditional and digital marketing to ensure maximum ROI? Before our upcoming web clinic on the subject, we thought we’d take a look at what your peers are doing…
Shall I Compare CNNMoney.com to a Summer’s Day: MarketingExperiments team sends virtual Valentines
This Valentine’s Day, we wanted to share the (link) love with some of our favorite advertising and marketing industry news sources. Snuggle up and watch this video, and then let us know your favorite sites and possibly get featured on our blog…
Written on February 12, 2010 | Posted in Advertising,General,Internet Marketing News,Marketing,Online Marketing | No comment
Facebook Advertising Heats Up
Facebook announced today that they will be implementing terms of service for Facebook ad providers. In their blog update Nick Gianos called it straight.
“Over the past year, we’ve focused on providing an environment for developers that rewards high-quality, third-party advertising and monetization practices. Through this process, it’s become clear that while you are working hard [...]
Super Bowl ROI: What is the value of an ad during the big game? Free in-depth data analysis for national network advertisers.
What is the ROI of a Super Bowl ad? If you are a national network advertiser, we will conduct a FREE analysis to help you discover what you’re getting for your money…
Creating a Culture of Testing: How to defeat the tyranny of best practices
Sometimes the most difficult part of testing is finding the right way to get started in your organization. Andy Mott discusses how to get the ball rolling…
Written on December 14, 2009 | Posted in Advertising,Internet Marketing News,Internet Marketing Strategy,Marketing Insights,Marketing Q&A | Comments
Getting Started With Google Adwords
Last week I walked a Dallas business owner through the process of setting up some Adwords ads to advertise his company’s services. Having set up many other Adwords campaigns I realized that I’ve learned to take a lot of things for granted. As I was preparing to walk him through setting up his campaign and [...]
Letterhead Printing Requires Imaginative Thinking
Letterhead is the primary instrument to start your business. In fact, the true professionalism begins with the introduction of your letterhead. However small you are, you must produce a letterhead to make your company known to your customers. A nice and clean letterhead bears a feeling of a professional attitude of your company in the eyes of the people you deal with for your business.
Written on August 12, 2009 | Posted in Advertising | No comment
Let Your Creativity Shine
Many often feel that it is not worth purchasing promotional torches. Yes, it is true that a promotional torch will not function the same as a more expensive one would, and they are also not expected to have the same durability. However, you those that think of them as useless and an unrequited expensive could not be more wrong. Promotional torches are to used as part of a large campaign, and to gain exposure to your company and brand.
Written on August 12, 2009 | Posted in Advertising | No comment
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