Have you ever belonged to a MLM program I’m sure you know the old school marketing techniques where you work your warm list (family and friends), make lists of everyone you know, leave drop cards everywhere, cold call people on a purchased list of leads, hold hotel meetings, leave flyers on every bulletin board you can find, approach everyone within 3 feet, etc, etc.
Did you get a warm welcoming reception to these techniques? Did they work for you? Sell a lot of products? Get a bunch of new recruits? No? Well don’t feel alone, they don’t work for most other people either. That’s why most people don’t succeed in the industry.
Each time I joined a new Multi Level Marketing company in the past, I was introduced to these and similar techniques. While there were slight variations with each company or upline sponsor, the essence of each company’s marketing strategy involved some variation of these tactics. Basically, it all boiled down to calling and bugging everyone I could think of and every new lead to see if they might be interested in an opportunity to make some extra money
However, what they either didn’t tell me or at least played down, was the large amount of rejection I would have to face. Approaching a disinterested, untargeted market not only resulted in a large amount of out right rejection, it also created some amount of hostility.
Buy opportunity leads and call them was the response from my upline. “The more you call the more people you will sponsor, remember this is a numbers game,” he said. Sure you will get some rejection, but don’t let it bother you. Just consider each rejection as one more call closer to getting a “yes” response.
Yet hostile responses, hung up phones, and just plain more rejections were my reward for following this guidance. And I found that most of these supposedly opportunity seekers were nothing of the sort. Most has no idea how they had gotten on my list and had no interest in anything having to do with Multi Level Marketing.
With nothing to show for all my efforts, I sunk into debt buying worthless opportunity leads.
I gave up for a while feeling that MLM just would not work for me. But then I discovered a easier and better way. A way that in not taught by most Multi Level Marketing companies because it is not the “traditional way they have always done it.”
Using attraction marketing techniques, I soon learned the secrets of offering desirable and useful information to a targeted audience, build a relationship with them and get them to come to me asking to join my program.
So, don’t be held back by obsolete marketing methods, or at least marketing methods that aren’t working for you. Instead discover the new school attraction marketing methods that are working today.