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Transparent Marketing: A slice of honesty from Domino’s Pizza

Transparent Marketing takes a unique combination of keen insights into your products, a firm understanding of your customers, and the flat out guts to be radically honest…

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Optimizing PPC Campaigns For Non-US Markets

Do you sometimes feel you can’t squeeze any more performance out of your campaigns? You’ve optimized everything, and you just can’t boost performance much further?
Have you looked at your international options?
Articles on PPC tend to focus on the US market. Let’s take a look at the massive opportunities in the international market, [...]

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Video: Creating Apps Using Titanium Mobile

Jeff Haynie from Appcelerator recently gave a presentation to the DFW WordPress Meetup group at the Dallas Art Institute covering the Titanium Mobile App development platform. During his talk he showed how the Titanium Mobile platform makes it easy for anyone who knows javascript, css, and html to create an app that runs natively on [...]

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Email Subject Lines: Do symbols hurt email marketing response?

How do symbols in subject lines affect deliverability, open rate, and click-through rate?

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Crack Babies on Twitter

Note: This post should have been published a week ago, but I’ve been absolutely buried creating video lessons for the membership so this article was overlooked. You should probably read the last post on the topic of Twitter if you haven’t already. So, here we go…
Like donuts, Twitter can make your stomach churn like the [...]

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Test Your Marketing Intuition: Which email delivered the highest click-through rate?

Which email marketing message performed the best? Test your marketer’s intuition and then tune in to today’s live web clinic to discover the answer.

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Twitter Clowns

FULL DISCLOSURE: I’m new to Twitter. Really, really new. I’m not using any of the automatic tools.
Some of the things I am noticing are not impressive. Twitter isn’t bad itself, but how people are using it begs the question, “are you joking?”.
For instance, today I searched for a topic I was interested in learning about. [...]

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How To Add A Google Buzz Button To Your Blog

In my effort to embrace Google Buzz in preparation for it’s future takeoff (who knows if it will happen), I’ve added a Google Buzz button to the blog. Now you can “Buzz” a post you find interesting, stupid, off-the-wall crazy, or whatever.
In case you don’t already know how to add this to your blog, I [...]

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How To Add A Google Buzz Button To Your Blog

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Yes, I was a Google Buzz killer…until…

I admit, I wasn’t (and still am really not) a Google Buzz fan. Probably the biggest reason is because I hate feeling like I have yet MORE messages waiting for me to go through. I like keeping my inboxes tidy and I’m a terrible multi-tasker with the biggest offender being email. So when Google fired [...]

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Yes, I was a Google Buzz killer…until…

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With Google AdWords, Is The Long Tail Over-Rated?

Do you manage too many keywords in your PPC campaigns? Feeling a bit overwhelmed?
There’s a lot to be said for running small, tightly optimized campaigns with short keyword lists instead.
When Chris Anderson, a columnist at Wired magazine, wrote about the Long Tail back in 2004, the concept was seized upon by the search [...]

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